Expert Acquisition Digitale & E-Business H/F
On site
Villejuif, France
Full Time
17-03-2025
Job Specifications
Dans le cadre du développement de notre activité digitale, nous sommes à la recherche d’un(e) Expert(e) Acquisition Digitale & E-Commerce. Rattaché(e) au service Business Digital, vous aurez pour rôle de superviser l’arrivée de prospects sur les canaux digitaux LCL (acquisition de trafic), et d’améliorer les performances commerciales de ces derniers (optimisation du tunnel de conversion).
Les principales missions de l’Expert(e) Acquisition Digitale & E-Commerce sont les suivantes :
Acquisition de trafic payant :
Affiliation : Pilotage des campagnes et choix des partenaires
SEA : Coordination et échanges réguliers avec les agences afin de garantir une bonne adéquation avec les objectifs marketing de LCL
Social Ads : Pilotage des campagnes
E-Commerce :
Analyse des performances : Suivre le taux d’engagement et de déperdition à chaque étape des parcours de vente, les performances des landing pages,
CRO : Améliorer le taux de conversion à travers différentes optimisations, et réduire les potentiels irritants sur les parcours de vente
UX Design : Améliorer l'expérience utilisateur, en analysant les comportements en ligne, et en mettant en place des stratégies de tests A/B
SEO :
Contenu : Sélectionner, alimenter et suivre les mots-clés à cibler par produits/services/pages
Popularité : Piloter et déployer une stratégie de netlinking
Coordination : Coordonner la/les futures agence(s) SEO partenaires avec les équipes LCL
Vous rejoindrez un collectif bienveillant qui s'inscrit dans une démarche de transformation ambitieuse qui repose sur le Digital et la Data.
L’environnement agile et multidisciplinaire permettra d’être exposé à une importante diversité de sujets et d’interlocuteurs.
Objectifs du poste
Renforcer l’acquisition de trafic en équilibrant les différents leviers digitaux
Accroître les revenus générés par le Business Digital
Profil recherché
Niveau d'études minimum : Bac + 5 / M2 et plus
Formation / Spécialisation : Marketing Digital ou E-Commerce
Niveau d'expérience minimum : 3 - 5 ans
Expérience : Une certification ou une formation spécifique en e-commerce serait un avantage. Exemples :
Certifications en Web Analytics (Google Analytics, Adobe Analytics, etc.) sont un plus.
Certifications en Testing A/B et en Optimisation de Conversion (par exemple, Optimizely, VWO, Google Optimize).
Formation UX/UI (Design Thinking, User Experience Design, etc.) ou toute autre certification dans le domaine de l’optimisation des parcours utilisateurs.
Compétences recherchées
Ce que vous maîtrisez :
Des connaissances étendues en acquisition de trafic (SEA, Social Ads, Affiliation…)
Une bonne connaissance des dernières tendances E-Commerce
Des compétences analytiques et capacité à interpréter les données
Une bonne connaissance des outils SEO
A propos de vous :
Tu faîtes preuve d’organisation, d’autonomie, rigueur et adaptabilité
Vous avez une forte capacité d’écoute, d’analyse et de synthèse, vulgarisation
Vous êtes curieux et doté d’un bon esprit d’initiative
Vous disposez d’excellentes aptitudes à la communication et au travail en équipe.
Outils informatiques
Piano Analytics / Google Analytics ou autre solution d’analyse de trafic
Logiciels SEO cités plus haut
LES + DE NOTRE ENTREPRISE
Package global de rémunération attractif : une Rémunération Fixe complétée par une Rémunération Variable de la Performance ainsi qu’un accès au Plan d’épargne Groupe, des primes d’intéressement et participation aux bénéfices de l’entreprise et un abondement ;
Congés supplémentaires relatifs à la convention collective bancaire;
Prix préférentiels bancaires et avantages CSE ;
Jusqu'à 84 jours de télétravail par an (environ 2 jours par semaine);
Partenariat crèches et tickets CESU ;
Couverture santé et prévoyance, centre médical ;
De nombreux services sur le campus (restaurants d'entreprise, salle de sport, crèche, centre médical, médiathèque...) ;
Forfait et avantages pratiques « mobilité durable » pour les velotafeurs.
Mais aussi :
Un accompagnement et des formations tout au long de votre carrière au sein de LCL, mais également au sein du Groupe Crédit Agricole ;
Un collectif soudé et engagé dans l’atteinte d’objectifs communs ;
Une entreprise qui s’engage en faveur de la diversité et à ce titre, nous encourageons tout(e) candidat(e) ayant l’expérience requise à postuler à nos offres.
About the Company
Depuis son rapprochement avec le Groupe Crédit Agricole SA en 2003, le périmètre d'activités de LCL, réseau national de banque de détail, est axé sur le marché des particuliers, des professionnels, des entreprises et la Banque privée. LCL est une banque de proximité qui compte 2 065 implantations et 20 900 collaborateurs au service de 6 000 000 de clients particuliers, 320 000 clients professionnels et 27 000 clients entreprises et institutionnels. Know more
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