Marketing Due Diligence, Channel Specialist - Contractor
Hybrid
London, United Kingdom
Freelance
17-03-2025
Job Specifications
Join Palladium Digital's Associate Network!
We are thrilled to re-launch the Palladium Associate Network, an initiative that seeks to assemble a remarkable team of digital associates and contractors who are at the forefront of their fields. We are in search of the best-of-breed professionals who are ready to contribute their expertise to drive forward transformation and create exceptional value for our top-tier private equity clients and their portfolios.
The Opportunity
Palladium work across the entire deal cycle, from identifying digital opportunities and risks in due diligence to extracting value through the development of new digital products and services. We help businesses reach their full potential through the digital transformation of their processes, business models, and ways of working.
We cover multiple sectors including eCommerce and Retail, Financial Services, Transport and Logistics, Manufacturing, Leisure & Travel, Health, Technology and SaaS, FMCG and Education.
With offices in London, Oxford, New York, and Dubai we have a global presence with a remote-first work-environment.
Palladium's advancements in digital due diligence and digital transformation have been recognised by the private equity community, as the company has received numerous prestigious awards.
The Role
Channel Expertise: Leverage deep practical experience in one or more digital marketing channels to provide a view on target businesses' maturity and capability, such as:
Paid Search: Assess and optimise paid search advertising strategies (Google, Bing)
Social: Assess and optimise social (organic + paid) marketing strategies (Meta, TikTok, LinkedIn, Pinterest) and influencers
Programmatic: Assess and optimise programmatic advertising strategies
Organic Search: Assess and optimise technical SEO, keyword, on-page and off-page (backlinks) strategies
Brand Marketing: Evaluate brand positioning, creative strategies, and campaign effectiveness
Email and CRM: Analyse customer relationship management strategies, email marketing performance, and lifecycle marketing initiatives
Performance Analysis: Review and assess the effectiveness of marketing strategies, campaigns, and tools, identifying areas for improvement, achievability of plan and opportunities for growth (i.e. headroom, ROI on investment)
Strategic Recommendations: Provide actionable insights and recommendations to enhance marketing performance, scalability, and alignment with business objectives
Stakeholder Engagement: Collaborate with client teams, including marketing leadership, to gather insights and validate findings
Market and Competitor Analysis: Conduct research into market trends, strategies from adjacent sectors or competitors, and emerging tools or platforms relevant to the specific marketing channel(s)
Prepare Deliverables: Feed directly into concise, high-quality presentations and reports that clearly articulate findings, risks, and recommendations to end clients
Requirements
Specialist Expertise: Minimum of 5 years of hands-on experience in one or more digital marketing channels (e.g., paid search, social, programmatic, SEO, brand marketing, email and CRM). Practical, in-depth knowledge of tools, platforms, and best practices within the chosen area(s) is essential
Performance-Driven Mindset: Proven ability to analyse and optimise marketing strategies to drive measurable results
Commercial Awareness: Understanding of how marketing strategies impact broader business objectives, including customer acquisition, retention, and ROI
Analytical Skills: Strong ability to interpret marketing performance data and translate it into actionable insights
Communication Excellence: Strong written and verbal communication skills, with the ability to present findings clearly and persuasively to senior stakeholders
Client-Facing Skills: Professional demeanor with the ability to build strong relationships with clients and stakeholders, instilling confidence and trust
Attention to Detail: High attention to detail, with a proactive mindset and the ability to deliver high-quality work under tight deadlines
Diligence Experience (Nice to Have): Experience contributing to marketing due diligence processes for private equity clients is desirable but not essential
Tools Proficiency: Advanced proficiency in relevant marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, Salesforce, HubSpot, Adobe Creative Suite, etc.)
Benefits
Becoming part of our associate network will give you priority access to opportunities that match your skills before they are shared externally.
The rate depends on skill level and project type.
About the Company
We empower private equity firms to make sound investment decisions with our award-winning digital due diligence, whilst supporting portfolio companies through necessary digital transformation to accelerate business performance and realise higher exit valuations. Our holistic approach to digital change, transitions from the operators and implementers of digital activity, through to board level, where Palladium’s input helps support both the cultural and commercial impact of digitally led change. Winner | Specialist Due D... Know more
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