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Alternant(e) - Chargé(e) d'études statistiques et campagne client H/F

Alternant(e) - Chargé(e) d'études statistiques et campagne client H/F

Hybrid

Nanterre, France

Full Time

17-03-2025

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Job Specifications

Description du poste

Intitulé du poste

Alternant(e) - Chargé(e) d'études statistiques et campagne client H/F

Description de la mission

Vous êtes à la recherche d'une opportunité pour développer vos compétences tout en poursuivant vos études ? Chez Groupama Assurances Mutuelles, nous croyons en l'importance de l'alternance pour former les talents de demain. En intégrant notre Groupe, vous bénéficierez d'un environnement de travail stimulant et bienveillant, où vous pourrez mettre en pratique vos connaissances théoriques et acquérir une expérience professionnelle précieuse.

Au sein de la Direction Distribution, Digital Marketing Expérience Client, intégrez l'équipe Campagnes et Connaissance Clients. Vous construirez, organiserez et suivrez les campagnes marketing clients et prospects sur l'ensemble des canaux de contact. Pour mettre en œuvre le plan de contact commercial et relationnel, vous créerez des parcours avant-vente et de fidélisation personnalisés à l'aide de l'outil Adobe Campaign (logiciel leader sur le marché de la gestion de campagne).

Vos Missions Principales Consisteront à

Mettre en œuvre les campagnes liées aux actions marketing (fidélisation, newsletters, enquêtes de satisfaction) et commerciales de Groupama vers ses clients et prospects définies :
La création et la diffusion des campagnes marketing multicanales (requête pour identifier la cible, paramétrage, exécution et suivi des campagnes ciblées, création de workflows, validation des volumes, automatisation et optimisation),
L'intégration des contenus HTML et la gestion de la délivrabilité des emails/SMS (personnalisation, BAT, envoi),
La garantie de la réalisation, du suivi et de la délivrabilité des opérations,
L'automatisation et l'optimisation des campagnes récurrentes.
Participer à faire progresser les outils et processus :
Prendre en charge la réalisation de questionnaires,
Prendre en charge la mise à jour de bibliothèques de contenus (visuels, templates),
Prendre en charge la mise en place de catalogues de cibles prédéfinies à des fins.

#Statistiques #Ciblage #Alternance

Profil

Vous êtes étudiant(e) et préparez soit un DUT STID ou un Master en Statistiques, traitement de la donnée, CRM.

Ce Que Nous Attendons De Vous

Connaissance en traitement de bases de données volumineuses et complexes
Maîtrise du langage SQL
Maîtrise du Pack Office
Doté(e) de qualités relationnelles, vous êtes enthousiaste, appréciez le travail en équipe et faites preuve d'écoute et d'arbitrage.
Vous êtes rigoureux(se), structuré(e), avez un esprit analytique et faites preuve de curiosité.
Vos capacités d'analyse et de synthèse ainsi que votre connaissance du domaine de l'assurance seront des atouts dans la réussite de vos missions

Profil principal

Actuariat / Statistiques - Statistiques

Type de contrat

Alternance

Télétravail

Partiel

About the Company

Une entreprise au cœur du Groupe Groupama Groupama SA est une société d’assurance non vie et de réassurance. L’entreprise est à la fois l’organe central du réseau Groupama, le réassureur unique des Caisses régionales et la holding de tête du pôle capitalistique du Groupe Groupama. Groupama SA anime et coordonne la stratégie opérationnelle du groupe, dans le respect des orientations définies par la Fédération nationale Groupama et en concertation avec les Caisses régionales. Force d’impulsion pour le développement et la re... Know more

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