Senior Data, Research & Insights Manager
On site
London, United Kingdom
Full Time
25-02-2025
Job Specifications
The English Football League (EFL) is the largest single body of professional clubs in European football and is responsible for administering and regulating the Sky Bet EFL, Sky Bet Play-Offs, Carabao Cup and Bristol Street Motors Trophy competitions.
There is an opportunity for a high-performing individual to join the team and play a key role in the EFL’s continued growth...
Purpose of the role:
As the Senior Data, Research & Insights Manager, you will oversee the use of data, research, and insight from a commercial perspective within the EFL. This role involves developing a deep understanding of the EFL brand, its audience, and their behaviors to enable both the EFL and its member Clubs to deliver targeted commercial activations and drive audience growth. You will manage relationships with key agencies and suppliers to facilitate the delivery of research, database, and insight requirements to support the EFL's strategic decisions.
Key Responsibilities:
Own and control the process, flow and usage of all EFL-owned fan data.
Manage reporting and detailed analysis for internal & club stakeholders of all key measurement metrics – such as broadcast and audience figures
Lead on data collection campaigns to grow database size and increase depth of knowledge of fanbase
Support the wider EFL commercial team & EFL Clubs with media research and sponsorship valuation reporting
Deliver insight that allows more defined marketing campaigns for EFL products & Services, including iFollow (EFL international streaming product
Set and manage research budgets for both contractual and project-based activities
Manage agency and supplier relationships to ensure continuously high levels of delivery against contracts
Your Skills and Experience:
Experience with market research and data analytics agencies.
Proficiency in research and insight strategies, and implementation of research projects.
High competency with CRM and data agencies and an understanding of multi-channel marketing campaigns.
Experience with budget management
Excellent analytical, reporting, and presentation skills.
Knowledge of modern evaluation techniques, sponsorship, and media valuations.
Understanding of data protection processes.
Proven ability to manage databases/CRM requirements and segmentation/targeting methods.
Experience in commercially-focused organisations.
Knowledge of the EFL and its 72 member clubs.
The Executives in Sport Group are retained on behalf of the EFL to appoint a Senior Data, Research and Insights Manager. All direct applications and CV's will be forwarded to The Executives in Sport Group.
We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.
All information supplied is anonymous and will not be viewed by recruiting managers.
(Please copy and paste into your browser) - https://forms.office.com/e/rDJ2j3jpJW
Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.
About the Company
Formed in 1888, the EFL is the world's original league football competition. We provide a national membership organisation for Clubs and also manage three main competitions - the Sky Bet EFL, the Carabao Cup and the Bristol Street Motors Trophy - while administering reserve team and youth football for our member Clubs. We encourage all parts of the community to enjoy league football through community inclusion programmes and generate the commercial revenue that sustains and fuels football's growth. Know more
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