Marketing Manager
Hybrid
London, United Kingdom
£ 78,000 / year
Freelance
25-04-2025
Job Specifications
Job title: Field Marketing Campaign Manager
Location: London
Contract length: 12 months (maternity cover)
Pay rate: £300.00 per day (inside IR35)
We’re looking for a dynamic marketing expert who has a track record of creating and delivering impactful, results-driven campaign programs that drive awareness, create engagement and generate pipeline growth.
This is a highly visible marketing role and the ideal candidate for this role will have solid experience in field marketing and has the ability to thrive in a multi-stakeholder environment.
As a Marketing Campaign Manager in the UKI Field Marketing organisation, you will lead the development and execution of integrated demand generation campaigns in the UK and Ireland. This role involves working closely with senior sales stakeholders to drive leads, pipeline, and ACV. You'll manage a marketing programme that engages prospects and customers to support pipeline goals, collaborating with global and EMEA marketing teams on initiatives like Global Campaigns, Digital, Strategic Events, GTM Campaigns, Exec Programs, top accounts and SICs. The role requires strategic problem-solving skills and experience in B2B demand generation, working with cross-functional teams to align on objectives, execute plans, and measure results.
Key responsibilities for this role
You will be responsible for the strategy and implementation of the marketing plan in support of UKI business that spans the following areas:
Lead the Go-to-Market Strategy: Manage and execute comprehensive go-to-market marketing plans to generate marketing driven pipeline (New Logo, Upsell and Cloud Cross-sell) through collaborating with UK marketing functions, sales leadership, and aligning with EMEA & Global Field Marketing.
Performance Management: Results-driven. Manage the annual marketing plan and goals, accountable for the budget management and quarterly targets, initiatives, and metrics, ensuring measurable and accountable results.
Data-Driven Innovation: Owns the marketing driven pipeline goals and targets for their respective segment, uses data-driven decision making through analysis to drive performance of Marketing Sourced and Marketing Influenced pipeline from go-to-market activity, understand and target prospects and customers successfully, and align with the state of the sales business, to optimise the Marketing plan and spend to maximise impact and engagement
Orchestrating Stakeholders across Multiple Channels: i.e. Digital, Events, Executive programs, top accounts, Innovation Centre engagements. Ensuring alignment with overarching Marketing and Business objectives, and achievement of Marketing targets.
Stakeholder Alignment: Communicate with key senior sales stakeholders, particularly the Senior Area-Vice President, senior sales leaders, account executives and business development teams.
Collaborating as one team: Plays a key role in translating business priorities into effective marketing strategy across the teams, aligning the priorities across both sales and marketing to achieve results. Collaborating as one Global Field Marketing team to maximise our Campaigns and Demand Generation initiatives.
Required skills & experience
A number of years of professional experience in marketing campaigns roles.
Strong background in leading and delivering demand generation campaign strategies and plans, from concept through to execution and results.
History of achieving performance-marketing, delivering and over-achieving on goals and targets. Results driven.
Adept at working across multiple customer and prospect segments for new logo, cross-sell and upsell strategies
Ability to work across a complex set of solutions, multi-functions, and multi-regional organisations.
Ability to think creatively, identify and solve complex problems
Strong communication and presentation skills
Excellent time management and prioritisation skills
Highly motivated, detail-oriented, and a self-starter
About the Company
Randstad is the world’s largest talent company and a partner of choice to clients. We are committed to providing equitable opportunities to people from all backgrounds and help them remain relevant in the rapidly changing world of work. We have a deep understanding of the labor market and help our clients to create the high-quality, diverse and agile workforces they need to succeed. Our 46,000 employees around the world make a positive impact on society by helping people to realize their true potential throughout their worki... Know more
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