Marketing Head of Strategic Planning, Loyalty & CRM (FTC - 9 months)
On site
Paris, France
Freelance
22-04-2025
Job Specifications
About the role
This role is a thrilling opportunity to oversee diverse & strategic functions within the marketing team in France, one of our largest and rapidly growing markets.
Reporting to the Marketing Director France, you will oversee our Strategic planning, lead our Loyalty activity and manage our local CRM strategy. You will lead and develop a team of 9 talents. Maintaining an agile and data-driven mindset, you will craft integrated marketing campaigns to deliver against the key performance goals of your scope.
You will have to recognize trends, troubleshoot issues, as well as proactively identify opportunities to drive further growth. You will also have to cross collaborate with diverse functions, including brand, creative, promo, commercial, data science, tech teams across Deliveroo FR and UK, as well as external agencies. You will also play a key role in advocating for our local customer voice to influence central roadmaps.
What you’ll be doing
Strategic planning & Marketing Business Analysis: spearhead our internal marketing strategic planning governance, making sure the whole marketing team is aligned on quarterly business & consumer goals, and remains on track to deliver impactful and consistent marketing plans each quarter. Leverage market data, customer segmentation, customer insights & competitive analysis to provide compelling insights that will help shape our business decisions. Own our monthly business review reportings. Coordinate with other markets on planning and activations.
Loyalty & Partnerships: In collaboration with the UK-based central teams, design & implement a comprehensive marketing strategy to grow our loyalty programme Deliveroo Plus, one our key company initiatives. You will be in charge of growing our subscriber base, boost engagement & improve retention across our Core Plus proposition, our dedicated Student programme, as well as our Loyalty partnerships.
CRM: lead the CRM team to improve customer engagement & retention and achieve top line growth goals. This includes: developing impactful local CRM programmes through targeting, frequency, content & experiment strategies, partnering with central CRM teams on database growth & scaling lifecycles, monitoring key metrics to identify opportunities for growth, as well as optimizing operational efficiency through automation and internal processes.
Team Leadership and Development: Build and lead a high-performing team. Nurture talent, recognize strengths and development opportunities, and support pathways to growth. Provide daily guidance and motivation to the team.
What you’ll need to thrive
8-10 years minimum marketing experience leading 360 marketing campaigns
Data-driven, strategic and consumer centric mindset
Superb relationship management skills and an ability to operate across levels
Project management expertise and an ability to seamlessly handle competing demands and prioritize effectively
Growth mindset, bias towards collaboration and strong problem-solving skills
Highly proactive, with an ability to set strategy and operate independently
Excellent written and oral communication skills, in both French and English
Team management experience is required
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, and looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, hybrid remote work, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgment when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. Deliveroo France was scored 98/100 on the Gender Equality Index 2024, demonstrating our commitment to diversity and equal opportunities. All you need is a passion for food and a desire to be part of one of the fastest growing companies in an exciting space.
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About the Company
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 176,000 best-loved restaurants and grocery partners, as well as around 150,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom. Know more
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