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Lorien

Data Scientist with Marketing Mixed Modelling experience

On site

London, United Kingdom

Freelance

11-04-2025

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Job Specifications

Data Scientist with Marketing Mixed Modelling experience
6 months Contract
Inside IR35Remote/1 day onsite a monthBankside
My client a top Global company are currently looking to recruit a Data Scientist with MMM experience to join their team on a 6-month contract basis. Please note if successful this position will need to set up via an Umbrella Company/PAYE. This Senior Data scientist required to work with our clients Data Science team to drive Marketing Effectiveness using Marketing Mix Modelling, Multi-Touch Attribution, and other models.
Responsibilities:
Oversee and be responsible for data collection including data extraction and manipulation, data analysis and validation.
Analyse all datasets to ensure that each KPI is understood, and data is ready for modelling.
Proficiency in using Excel/SQL/Python/Pandas to process, transform, create variables, and build models.
Build base models according to the project specification, incorporating all drivers of KPIs, providing rationale for variables selection, understanding coefficients and contributions.
Taking base models, oversee or build in additional improvements and progress the model towards finalisation
Create sales effect/ROI workbook,
Create response curves and optimisation charts
Budget allocation. Run scenarios required to answer client objectives for the purpose of forward looking optimization,
Validate models, identify areas of weakness, suggest and test possible improvements and ensure robustness and validity.
Requirements:
Proven experience in developing and implementing Marketing Mix Models
Be an expert in Python and familiar with R programming for MMM Models
Have in depth understanding of statistical modelling/ML techniques
Experience with Regression based models applied to the context of MMM modelling
Solid experience with Probabilistic Programming and Bayesian Methods
Be an expert in mining large & very complex data sets using SQL and Spark
Have in depth understanding of statistical modelling techniques and their mathematical foundations,
Have a good working knowledge of Pymc and cloud-based data science frameworks and toolkits. Working knowledge of Azure is preferred
Have a deep knowledge of a sufficiently broad area of technical specialism (Optimisation, Applied Mathematics, Simulation)
MS or PhD degree in Data Science, Computer science, applied mathematics, statistics, or another relevant discipline with a strong foundation in modelling and computer science is highly desirable
Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.

About the Company

Lorien is a technology, transformation and telecom talent solutions specialist. We combine tech expertise with the scope, depth and breadth of large-scale talent solutions. Driven by both clients and candidates, covering Europe and the US, we work with all sectors, sizes and tech needs – from start-up to established, tech companies and those who use tech to propel them further - we work with them all. Our unique position in the market means we have the insight to create tailored solutions – keeping our clients ahead of t... Know more

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