TikTok Shop Strategy & Analytics - Merchandise Growth
On site
London, United Kingdom
Full Time
09-04-2025
Job Specifications
Responsibilities
About the team
The UK MAI (Merchant Acquisition and Incubation) team is responsible for UK TikTok Shop merchant and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
Responsibilities:
1. Identify key business challenges, develop hypotheses, analyse data, and uncover opportunities to drive TikTok Shop merchandise growth. Areas of focus include but are not limited to seller performance, category development, merchandise expansion, content, traffic, and incentive strategies.
2. Define and track key business metrics and targets, leveraging dashboards and business reports to monitor progress, diagnose issues, and identify growth opportunities to support business reviews and decision-making.
3. Drive short- and long-term business planning, working closely with senior management to define strategic initiatives and develop clear, structured proposals for growth.
4. Conduct data-driven research by synthesising internal and external insights to formulate actionable near-, mid-, and long-term business recommendations, ensuring adaptability in a fast-changing environment.
5. Collaborate cross-functionally with key stakeholders, effectively managing dependencies and influencing business decisions to enhance operational efficiency and drive meaningful change.
Qualifications
Minimum Qualifications
1. Bachelor’s degree or above, with experience in business analysis, CRM analysis, or data analytics, preferably in the e-commerce industry.
2. Strong analytical and problem-solving skills, with the ability to interpret data, identify growth opportunities, and propose data-driven solutions to drive business impact.
3. Results-driven and highly adaptable, with a strong sense of ownership, an entrepreneurial mindset, and the ability to work effectively in a fast-paced, ambiguous environment.
4. Excellent communication and cross-functional collaboration skills, capable of synthesising complex insights, influencing stakeholders, and driving strategic decision-making.
5. Hands-on and execution-focused, willing to tackle operational challenges, optimise processes, and continuously improve business performance.
Preferred Qualifications
1. Proficiency in SQL, R, or Python, with familiarity in BI tools (e.g., Tableau, Power BI) as a plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started. Know more
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