Marketing Executive
Hybrid
London, United Kingdom
Freelance
04-04-2025
Job Specifications
12-month FTC
Join a fast-growing, market-leading multinational team
Salesforce Marketing Cloud/Pardot experience required
Competitive salary
Company culture committed to diversity, inclusion & fun
June 2025 start
FDM: Powering the people by tech and innovation
We are a business and technology consultancy recognised in the Top 75 employers on the UK Social Mobility Index for our work in starting careers and providing solutions for our clients. We have centres across Europe, North America and Asia-Pacific, and a global workforce of over 2,500 consultants. FDM has shown exponential growth throughout the years, firmly establishing itself as an award-winning employer with over 300 clients and is listed on the FTSE4Good Index.
A Marketing Executive who seizes initiative
The business is underpinned by our internal workforce that support the development of our consultant talent, and a key part of that workforce is our global marketing department. With a global team across seven FDM locations, our roles span creative, digital, technology and more traditional marketing skillsets; which at FDM we call the Central Marketing Team.
This role is an initial 12-month FTC, that will work within that UK Central Marketing Team consisting of 5 team members. You’ll report to the Marketing Manager and work alongside two Marketing Executives, all reporting into the Regional Marketing Manager, UK & Ireland.
Salesforce Marketing Cloud Account Engagement
Your primary mission is fundamental to our success: generating client leads. In the UK, we work with over 200 clients across a range of sectors but have strong ambitions to continue to grow both existing accounts and acquire new business. The company has recently onboarded the new Salesforce Marketing Cloud Account Engagement product to support in this vision and is looking for a Marketing Executive with experience on the platform, or its predecessor, Pardot.
Some of your exciting, everyday opportunities to shine will include:
Campaign management: Plan, create, and execute automated marketing campaigns including segmentation, A/B testing, and lead nurturing workflows.
Lead management & Sales alignment: Work closely with the sales team to ensure seamless lead handoff and understand lead scoring and grading.
Performance tracking & analytics: Generate reports and dashboards in Salesforce to measure ROI, conversion rates, and engagement.
Content & personalisation: Develop dynamic and personalised email templates using variable tags and dynamic content.
Best practices: Train and support marketing and sales teams in using Account Engagement effectively.
About You
Responsibilities
Stakeholder management with sales and IT systems teams
Implementation of the 2025 marketing calendar initiatives
Monthly and end-of-campaign reporting document finalisation
Champion the creative processes that govern our ‘internal agency’ model. From best-in-class brief writing to project timeline mapping and inspiring our creative team
You’ll need to master to powers of monday.com too
Why join us?
Work with a unique sector that has a strong social purpose in supporting those from diverse backgrounds to start a successful career in tech
Further your expertise in Salesforce Marketing skills
The opportunity to work on both B2C and B2B initiatives too, depending on workload
About Us
Diversity and Inclusion
FDM Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, national origin, age, disability, veteran status or any other status protected by federal, provincial or local laws.
About the Company
We’re FDM, an award-winning global business and technology consultancy. For over 30 years we’ve been powering the people behind tech and innovation. We collaborate with world-leading companies to identify the expertise they need, exactly when they need it. We have helped successfully launch nearly 25,000 careers globally to date and we are a trusted partner to over 300 companies worldwide. Diversity, equity and inclusivity is at the core of everything we do. We have 4,000+ employees worldwide, with over 90 nationalities wo... Know more
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