B2B Marketing Automation Specialist
On site
Uxbridge, United Kingdom
Freelance
03-04-2025
Job Specifications
The B2B Marketing Automation Specialist will act as the subject matter expert for B2B enquiry management and CRM campaigns to drive marketing qualified leads (MQLs) at scale. You will be responsible for the set-up, development, and delivery of all B2B marketing automation activity and technical requirements, including campaign tools for the Imaging Technologies & Communications Group
Key Responsibilities:
Lead and implement Mid-term Plan (MTP) initiatives to drive improvements and innovation in how we manage B2B customer data capture, marketing to these contacts and processes to deliver MQLs to sales team across EMEA, eg marketing automation tools, forms, Canon Developer programme, Event app.
Scope, manage and create all things relating to the enquiry capture process across ‘multiple touchpoints: events, website and sales teams. Develop the guidelines and promote to central and local teams.
Understand stakeholder requirements for B2B data capture for enquiries/sales leads, this will vary by product group, ensure the chosen marketing automation tools are up to date and the correct data is being captured per request.
Identify the best process for B2B campaign management for email, webinars, gated content and lead scoring. Includes set up, defining the process and educating stakeholders on use: central team and NSOs.
Manage B2B marketing automation campaigns: build, send and optimisation with the aim of driving more marketing qualified sales leads to sales team in the NSOs.
Play an active role in the development of the ITCG B2B vision – how we shape this and drive MQLs at scale for the NSOs. Join project teams to be the voice of Customer Marketing around data governance and data capture.
Work with the Data Analytics team to build effective reporting for all business stakeholders – CEL and NSOs. Showcase campaign through to sales performance
Develop and deliver targeted marketing training sessions to current and new users, create documentation and training manuals. Supported where needed by the Salesforce Lead.
Work with the Data Analytics team and IT to ensure we have the best data architecture for Canon and for marketing to implement marketing automation at scale.
Key Relationships/Interfaces:
Internal:
Working with cross-functional teams – Marketing Strategy, Data Analytics, IT, Operations, Sales, Marketing, etc
Key stakeholders Business Development, Sales Operations and B2B Sales Team.
External:
National Sales Office (NSO) teams
Requirements:
Personal Specification e.g. Technical skills, knowledge, experience required
5-8 years of CRM experience in a B2B organisation; with experience of a B2B automation tool (Salesforce, Eloqua, Marketo, Hubspot or Pardot), how to set up and manage marketing campaigns. Subject knowledge and experience, Salesforce salescloud, marketing cloud and Tealium experience is a bonus
You are an expert in Customer Relationship Management, theoretically and through practical application, experience across EMEA.
Knowledge of enquiries lead management process, forms, and data capture
You can use your expert and insightful analytical skills to identify actions and next steps
Team player and must be able to organise and prioritise multiple projects in a fast-paced, changing environment.
Able to influence and manage multiple stakeholders: internal teams, IT, sales and agencies
Strong digital project management skills, experience of working on digital transformation
Good commercial awareness
Proven analytical and organisational skills
Creative thinking / problem solving skills
About the Company
YunoJuno is the most trusted solution to find, hire, manage and pay contractors in 150+ countries. Our platform, complete with an elite marketplace of 100,000+ industry vetted contractors, combines a Freelancer Management System with integrated sourcing, reducing costs, accelerating hiring times, and protecting against misclassification. 100k+ skilled freelancers and contractors 12k+ clients 150+ countries PS1bn+ payments made globally 250,000+ bookings 98% positive feedback No more juggling between messy sprea... Know more
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