B2B Marketing Automation Specialist
On site
Uxbridge, United Kingdom
Freelance
03-04-2025
Job Specifications
The B2B Marketing Automation Specialist will act as the subject matter expert for B2B enquiry management and CRM campaigns to drive marketing qualified leads (MQLs) at scale. You will be responsible for the set-up, development, and delivery of all B2B marketing automation activity and technical requirements, including campaign tools for the Imaging Technologies & Communications Group
Key Responsibilities:
Lead and implement Mid-term Plan (MTP) initiatives to drive improvements and innovation in how we manage B2B customer data capture, marketing to these contacts and processes to deliver MQLs to sales team across EMEA, eg marketing automation tools, forms, Canon Developer programme, Event app.
Scope, manage and create all things relating to the enquiry capture process across ‘multiple touchpoints: events, website and sales teams. Develop the guidelines and promote to central and local teams.
Understand stakeholder requirements for B2B data capture for enquiries/sales leads, this will vary by product group, ensure the chosen marketing automation tools are up to date and the correct data is being captured per request.
Identify the best process for B2B campaign management for email, webinars, gated content and lead scoring. Includes set up, defining the process and educating stakeholders on use: central team and NSOs.
Manage B2B marketing automation campaigns: build, send and optimisation with the aim of driving more marketing qualified sales leads to sales team in the NSOs.
Play an active role in the development of the ITCG B2B vision – how we shape this and drive MQLs at scale for the NSOs. Join project teams to be the voice of Customer Marketing around data governance and data capture.
Work with the Data Analytics team to build effective reporting for all business stakeholders – CEL and NSOs. Showcase campaign through to sales performance
Develop and deliver targeted marketing training sessions to current and new users, create documentation and training manuals. Supported where needed by the Salesforce Lead.
Work with the Data Analytics team and IT to ensure we have the best data architecture for Canon and for marketing to implement marketing automation at scale.
Key Relationships/Interfaces:
Internal:
Working with cross-functional teams – Marketing Strategy, Data Analytics, IT, Operations, Sales, Marketing, etc
Key stakeholders Business Development, Sales Operations and B2B Sales Team.
External:
National Sales Office (NSO) teams
Requirements:
Personal Specification e.g. Technical skills, knowledge, experience required
5-8 years of CRM experience in a B2B organisation; with experience of a B2B automation tool (Salesforce, Eloqua, Marketo, Hubspot or Pardot), how to set up and manage marketing campaigns. Subject knowledge and experience, Salesforce salescloud, marketing cloud and Tealium experience is a bonus
You are an expert in Customer Relationship Management, theoretically and through practical application, experience across EMEA.
Knowledge of enquiries lead management process, forms, and data capture
You can use your expert and insightful analytical skills to identify actions and next steps
Team player and must be able to organise and prioritise multiple projects in a fast-paced, changing environment.
Able to influence and manage multiple stakeholders: internal teams, IT, sales and agencies
Strong digital project management skills, experience of working on digital transformation
Good commercial awareness
Proven analytical and organisational skills
Creative thinking / problem solving skills
About the Company
YunoJuno is the most trusted solution to find, hire, manage and pay contractors in 150+ countries. Our platform, complete with an elite marketplace of 100,000+ industry vetted contractors, combines a Freelancer Management System with integrated sourcing, reducing costs, accelerating hiring times, and protecting against misclassification. 100k+ skilled freelancers and contractors 12k+ clients 150+ countries PS1bn+ payments made globally 250,000+ bookings 98% positive feedback No more juggling between messy sprea... Know more
Related Jobs
- Company Name
- emagine
- Job Title
- IDM Developer - One Identity (m/f/d)
- Job Description
- IDM Developer (One Identity) Contract Daily Rate: £550-650 emagine is a leading professional services consultancy focused on delivering tailored business and technology solutions to the financial services sector. We pride ourselves on fostering a culture of integrity and building strong partnerships that empower us to meet client needs effectively. We are seeking highly skilled IDM Consultants with extensive experience in One Identity. The successful candidate will possess a strong analytical mindset, exceptional stakeholder management skills, and a commitment to delivering high-quality identity management solutions. Main Responsibilities: As an IDM Developer, you will lead the design, development, and support of our IDM platform: Address daily production issues and provide L3 support as necessary. Oversee small change work items through the IT lifecycle. Gather requirements and create necessary documentation. Develop solutions according to established standards. Conduct testing, including regression tests, and prepare for deployment. Mentor L2 support resources and facilitate change handovers. Analyze business data and requirements for the IDM platform. Advise on implementation approaches for IDM projects. Develop release plans and manage change promotions across environments. Key Requirements: Minimum of 5 years of experience in IDM, specializing in One Identity. Skills in conducting system upgrades. Proficiency in development, analysis, and stakeholder management. Strong troubleshooting and problem-solving abilities. Excellent communication and teamwork skills. Experience mentoring team members. Ability to manage multiple responsibilities and prioritize effectively. Understanding of data requirements in IDM processes. Nice to Have: Knowledge of identity management compliance standards. Experience with cloud-based IDM solutions. Leadership and management experience. Additional Information: The ideal consultant will resonate with our core values of confidence, dedication, responsibility, and authenticity. In this role, you will engage across various project phases, fostering a culture of inclusion and growth within our supportive environment. Emagine offers opportunities for ongoing training, flexible working arrangements, and the autonomy to drive your projects. Interested? At emagine, we are committed to building an international and diverse team by embracing our different backgrounds. If you are ready for this challenge and want to learn more, please contact us. Our internal recruitment team is eager to connect with dynamic individuals seeking to advance their careers and explore their full potential. “emagine is an equal opportunity employer and advocates for a diverse workforce. We provide equal employment opportunities regardless of sex, sexual orientation, marital status, race, age, disability, gender reassignment, pregnancy and maternity, religion, or ethnic origin.”
- Company Name
- British Heart Foundation
- Job Title
- Digital CRO Analyst
- Job Description
- Locations: Dual - London office & home Salary Details: £42,000 - £44,500 p/a + benefits Hours Per Week: 35 Closing Date: 21 Apr 2025 Vacancy type: 12-month Fixed Term Contract Do you have experience uncovering conversion problems through insight and analytics, then turning that data into impactful A/B tests and optimisation decisions? Are you comfortable diving into tools like Google Analytics 4 and Looker Studio? Keen to use your skills to make a real difference to millions of people? We’re seeking a skilled CRO Analyst on a fixed term contract basis to join an exciting experimentation program, where you’ll own the end-to-end CRO process for our fundraising event products such as the famous London to Brighton bike ride. Supported by developers, UX designers, content creators and tracking implementation specialists, you’ll be responsible for defining and delivering the experimentation roadmap for BHF Events products, spanning insight, test ideation, test completion, analysis and stakeholder management. In this role you’ll set up funnels and other custom reports and generate actionable insights as well as devise experiments and optimisation strategies that will align with business goals. You’ll develop strong collaborative relationships with our BHF Events product owners, analyse the customer journey, provide teams with key insights, monitor and report on performance, and manage a programme of testing to measurably improve conversions. This job will appeal to you if you’re keen to join passionate, supportive, growing team at the heart of everything digital at the BHF. Your work will power income growth through experimentation and make a tangible contribution to BHF’s lifesaving work. About You An advanced user of Google Analytics 4 (GA4), you have extensive experience analysing onsite journeys, end-to-end conversion funnel reporting, and planning and running experiments (particularly A/B testing). With strong data analysis skills, you can set up funnels and other custom reports and generate actionable insights from them. A strategic thinker with a result-driven approach, you can devise experiments and optimisation strategies that adhere to best practice and align with business goals. Collaborative, proactive and positive, you are a team player with experience working and building relationships cross-functionally to deliver outcomes. With excellent communication skills, you can communicate complex findings in a clear and concise manner to stakeholders and colleagues. Possessing a customer-centric mindset, you are always focused on delivering great user experience. You bring knowledge and experience of the following tools and techniques: Strong knowledge of GA4 and digital analytics in general Familiarity with data visualisation tools, such as Looker Studio or PowerBI A/B testing best practices and experimentation management Basic knowledge of HTML and CSS Familiarity with testing tools, such as ABTasty, Optimizely or VWO Basic knowledge of usability best practice and user-centred design principles Your current job title may be CRO Analyst, Web Analyst, Digital Analyst, Product Analyst, Product Manager, CRO Specialist, CRO Manager, Experimentation Specialist, Experimentation Manager, Experiment Analyst, or a related field. Working arrangements 12-month fixed term contract, with possibility of extension. Start date is as soon as possible. This is a blended role, where your work will be dual located between your home and our London Office. At the BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
- Company Name
- Adroit People Limited (UK)
- Job Title
- fullstack Nodejs Developer
- Job Description
- Greetings from Adroit People! We are currently hiring for the position of Fullstack Node.JS Developer on a Contract basis in London UK location Role Details: Position: Fullstack Node.JS Developer Location: London UK - Employment Type: Contract Work Mode: Hybrid-2 Days/week Keywords: JavaScript, Node.js, TypeScript, Angular 1.x framework, HTML, CSS Role Overview: Design and develop software applications Write clean, maintainable, and efficient code Collaborate with cross-functional teams to define and implement new features. Troubleshoot and debug applications. Participate in code reviews and provide constructive feedback. Required Qualifications: - · Bachelor's degree in computer science or a related field. · 5+ years of experience in software development. · Proficiency in JavaScript, Node.js, TypeScript, Angular 1.x framework, HTML, CSS. · Experience working as a full-stack developer using the above technology stack and/or Git, GitHub. · Strong understanding of software development principles. Preferred Qualifications: · Experience with cloud platforms (e.g., AWS, Azure). ·Knowledge of DevOps practices.
- Company Name
- Lucid Support Services Ltd
- Job Title
- Deployment Engineer
- Job Description
- Deployment Engineer – Aberdeen - Inside IR35 Start Date: 1st May 2025 Clearance: PVG, or willing & eligible to undergo Here at Lucid we have an exciting opportunity for a couple of experienced Deployment Engineers to join our client, based across various sites in Aberdeen, on a 2 month contract, starting in May. Imaging and deployment of new Desktops, Laptops and Mobile Devices. Provide advanced-level support for Windows desktop operating systems (e.g. Windows 11, O365) and associated apps. Building Lock and Charge Trollies, including the cabling of trollies on site. Un-boxing of Laptops and cables, putting into trollies, including transporting to various locations across sites. Creating and maintaining an asset log for each trolley. Experience with using Intune (not essential) for general troubleshooting Assist users with the new devices, ensuring they're fully trained and confident in the use of Windows 11. If you do not hear back from us within 7 days of sending your application, please assume that you have not been successful on this occasion. At Lucid, we celebrate difference and value diverse perspectives, underpinned by our values ‘Honesty, Integrity and Pragmatism’. We are proud to provide equal opportunities in line with our Diversity and Inclusion policy and welcome applications from all suitably qualified or experienced people, regardless of personal characteristics. If you have a disability or health condition and seek support throughout the recruitment process, please do not hesitate to contact us via the details below.