Group Consumer Intelligence Manager
On site
Groot-Bijgaarden, Belgium
Full Time
03-04-2025
Job Specifications
Join the Magic
Our Mission
Puratos is a growing, international, Belgian family business with a team of more than 11 000 employees worldwide. Since 1919, we have been developing, producing and distributing innovative ingredients for the bakery, patisserie and chocolate sectors and helping our customers to be successful. We are committed to the health and well-being of people and protecting the planet.
Are you looking for the right recipe for your career? Choose Puratos, a Top Employer in Belgium.
We at Puratos cultivate an inclusive global workplace, that fully embraces diversity and equal opportunities for all. We strive to reflect the richness of our customers, communities and society, accelerating our ability to innovate and deliver on our commitments.
To strengthen our Headquarters team in Groot Bijgaarden, we are looking for a:
Group Consumer Intelligence Manager
Mission
The Group Consumer Intelligence Manager will play a crucial role in shaping Puratos' strategic direction by gathering, analyzing, and interpreting consumer knowledge and insights, turning them into actionable recommendations. This position is essential for helping Puratos’ and our customers’ business thrive by adapting to a constantly changing consumer environment.
What will you do:
Being part of the Group Marketing Intelligence department of Puratos headquarters in Groot-Bijgaarden, Belgium, you provide research services and work in close collaboration with our bakery, patisserie and chocolate Business Units and different Puratos subsidiaries around the world,
Consumer trends & innovation research:
You lead the development and execution of consumer research projects.
You conduct, most often in collaboration with external partners, continuous and ad hoc research on product innovations and renovations, product launches, consumer trends, attitudes and perceptions, local taste preferences,…in cooperation with the Business Units and worldwide subsidiaries. You choose the supplier, set up the research design in terms of sample and methodology, questionnaire, analyze the results, conduct and present reports.
You fully leverage and take our Taste Tomorrow program to the next level. For more info check www.tastetomorrow.com
Data Analysis & Reporting: You analyze consumer data to identify trends, opportunities, and areas for improvement. You utilize advanced analytics tools to interpret data and generate insights. You prepare and present detailed reports and presentations to internal and external stakeholders, highlighting key findings and actionable recommendations.
Strategic Advisory & Recommendations: You provide strategic recommendations based on consumer insights to support product development, marketing strategies, and business growth.
Knowledge Management: You centralize and communicate consumer insights by keeping the marketing intelligence library up to date. You explore and improve our AI knowledge management tool that is currently being developed.
Collaboration: You work closely with marketing, product development, and sales teams to ensure consumer insights are integrated into decision-making processes.
Tool Management: You manage and utilize various tools and platforms for data collection, analysis, and dissemination of intelligence. You train the local teams on the selected tools.
Who are we looking for:
You own a Master’s Degree in Marketing, Business Administration, Statistics or related field.
You have 5+ years of experience in research, ideally in a market research, marketing or communication agency environment.
You have a proven track record of developing and executing successful insight strategies.
Strong analytical skills with ability to combine consumer insights with business acumen, leading to actionable recommendations.
Excellent communication and interpersonal skills. Ability to work effectively in a global, cross-functional team environment.
You take initiative and are able to lead and inspire a diverse team of Marketing Intelligence Champions across the globe.
You are curious, data driven, digital savvy and inspired by the understanding of local culture’s diversity.
You are determined to continuously improve everything we do, daring to challenge boundaries to deliver superior value in customer experiences.
Whatever happens, our customer always comes first for you.
Willingness to travel internationally 10% of the time.
What you can expect from Puratos?
You will join a fast-growing, stable family business that has become an international market leader with a corporate culture in which innovation and entrepreneurship are part of our main priorities. You will benefit from a great deal of freedom in your work, with plenty of room for initiative.
We at Puratos cultivate an inclusive global workplace, that fully embraces diversity and equal opportunities for all. We strive to reflect the richness of our customers, communities and society, accelerating our ability to innovate and deliver on our commitments.
You will be welcomed in a dynamic work environment where passion for innovation, team spirit and continuous improvement are key. You can count on a competitive salary package with attractive benefits such as:
Meal vouchers (8€/day)
Group, dental and hospitalization insurance fully paid by Puratos
Company Car
13th month pay
Minimum 5 training days per year
Responsibilities and the possibility to take ownership of your work
Watch our corporate movie and feel the Puratos Magic:
https://www.youtube.com/watch?v=XNRsBzuRlNI
Working at Puratos is choosing a Top Employer in Belgium.
About the Company
Puratos is an international group, which offers a full range of innovative food ingredients and services for the bakery, patisserie and chocolate sectors. We serve artisans, retailers, industrial and food service companies in over 100 countries around the world. Our headquarters are located in Belgium, where the company was founded in 1919. At Puratos, we believe that food has extraordinary power in our lives. We do not take such a responsibility lightly. This is why we aim to help customers be successful with their business... Know more
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