Head of Public Sector Marketing
Hybrid
London, United Kingdom
Freelance
02-04-2025
Job Specifications
Job Title: Head of Public Sector Marketing
Client Location: London - hybrid - 3 days onsite
Starting: ASAP
Salary/Pay Rate: £48.08 ph PAYE
Hours: Full-time; 40-hour week
Duration: until 10 Oct 2025
Job Description:
Our client is seeking an experienced Head of Public Sector Marketing to lead demand generation efforts for our products within the UK public sector. This role requires a strategic and results-driven marketer who can develop and execute integrated campaigns, drive brand awareness, and enhance customer engagement.
As part of a cross-functional team, you will collaborate with multiple stakeholders to craft compelling messaging, content, and channel strategies. You will oversee marketing initiatives such as events, social media campaigns and advocacy programmes, ensuring they align with business objectives and deliver measurable impact. Additionally, you will track and analyse campaign effectiveness to optimise performance and maximise return on investment (ROI).
Key Responsibilities
Develop and execute integrated marketing campaigns in the UK public sector
Craft and refine messaging, content and channel strategies to engage public sector audiences
Collaborate with internal teams and external partners to deliver impactful marketing initiatives
Lead mind-share and demand-generation activities, including events, social media and advocacy programmes
Track and analyse marketing performance, ensuring alignment with key business objectives and optimising ROI
Requirements
6+ years of relevant B2B marketing experience, preferably within the technology or public sector space
Proven expertise in demand generation, content strategy and campaign execution
Strong ability to work in a matrixed environment, managing multiple stakeholders
Experience with marketing analytics and performance tracking to assess campaign effectiveness
Excellent communication and project management skills
Preferred Qualifications
Knowledge of Cloud products and services
Familiarity with digital marketing tools and CRM platforms
*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.
Client Description:
Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
About the Company
Aquent is the leading global work solutions company helping guide businesses toward the talent, technology, and services they need to excel. From specialty recruiting and talent experience to creative strategy and project management, we're making the future of work better for everyone. Our brands include Aquent Talent, Aquent Studios, Aquent RoboHead, Aquent Scout, Aquent Sustainability, Aquent Employer of Record, and Aquent Gymnasium. Based in the U.S. with locations in Australia, Canada, France, Germany, Japan, Netherlands... Know more
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