Demand Gen Reporting Data Analyst - Contractor (Day Rate Inside IR35)
Hybrid
London, United Kingdom
£ 55 / hour
Freelance
31-03-2025
Job Specifications
Demand Gen Reporting Data Analyst - Contractor
Looking to pay £440 p/day Inside IR35
The role will be 9 months (till end of year) with possible extension
Both will be in the Greater London, Surrey office 3 days per week, 2 days remote.
They will need strong Excel skills are essential
Deliverables:
Deliver Demand Generation Reports to support campaigns throughout the year, working closely with the campaign lead to ensure reports meet business requirements. Gather insight on performance whilst live to enable changes to improve performance mid-flight.
Deliver PCA’s for each campaign, working with Campaign lead, delivering analysis and insight with learnings for future campaigns and best practice examples.
Conversion of Management Plan into eStore metrics: Create and maintain divisional trading files, strategy files to track eStore performance against metrics and obtain actionable insights to improve performance from Channel PIC.
Create bottom up eStore Strategic Plans: Create and maintain framework for strategy document to consolidate plans by Storefront from all Markets, to create visibility of plans, enabling Markets to be held to account in their delivery.
Create and produce Weekly Channel Trading Packs: Working with BI team, maintain and deliver weekly trading packs, enabling the monitoring of performance, recommend contingency plans to address shortfalls in performance.
Weekly Trading Meeting: Deliver weekly trading meeting reports, including consolidation of insights, actions / contingency plans and summary for Executive meeting from Channel PIC’s.
Deliver weekly billing report, identifying areas of concern, gather insights and produce summary
Monitor Forecast trends by Market, gather insight and produce insight summary
Produce quarterly reports to enable Quarterly Business Reviews with those Markets who are under performing against eStore metrics, working with the Channel PIC to gather insight and action plans.
Maintenance of QLIK reporting solution and reports to meet reporting business requirements.
Support multiple channels, D2C, EPP, SMB, Shop APP and ePromoter with reporting requirements.
Recommend ways to optimise report production to speed up production and efficiency
Provide training and guidance to help team engage with reports effectively
What we need for this role
Experience within e-commerce
Experience in working with digital data such as traffic, conversion, bounce rates and so on
Evidence of using digital tools to analyse data
Passion for metrics, strong analytical skills and the ability to get into the details, whilst also seeing and understanding the big picture
Technical Skills with analytical tools:
SQL
Looker
Advanced Excel (Power Pivot, formulae and Pivot Tables)
QLIK or similar tool, ability to create new reports within the tool
PowerPoint
Able to prioritise, deliverables and partners
Ability to problem solve and take ownership of a project
Good presentation skills and both verbal / written communication
Accountant / analytics / numbers background
High attention to detail
Able to work with accuracy in a fast pace and dynamic environment
Able to handle large quantities of data
About the Company
Enlightened recruitment. We provide specialist talent solutions for data driven marketing positions. Our mission is to recruit with purpose, putting people before profit, supporting businesses aligned to our values and empowering candidates to achieve their career goals. Our strength lies in combining extensive knowledge of our market, our breadth of our professional connections, and decades of recruitment experience to deliver world-class results, time and time again. From one-off specialist hiring needs to ongoing outso... Know more
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