Marketing Data Analyst
On site
London, United Kingdom
Full Time
18-03-2025
Job Specifications
Who are we?
Lumon is a leading foreign exchange and international payments company which enables effortless overseas payments by uniting people, technology & expertise. We are passionate about what we do, as we believe helping people and companies achieve their goals is more valuable than just moving their money.
Life at Lumon
People are always at the heart of what we do, no matter if it’s our clients, our community or our Lumoneer's. To give you a little flavour of what we mean…
We are a proud charity partner of Future First who support children in schools across the UK. We are a carbon neutral business. We are committed to Equity, Diversity and Inclusion; our EDI committee serves an important role at Lumon by challenging the status quo and helping us move the needle. We really want to make Lumon a great place to work, where people feel comfortable being themselves and where we can attract as much diversity as we possibly can. If this sounds good to you, then we’re thrilled you’re considering joining our team!
The Role
We’re looking for a Marketing Data Analyst to help build Lumon’s relationship with new and existing customers who are looking for currency exchange and management services.
Reporting into the Head of Brand and Customer Marketing, as our dedicated Marketing Data Analyst you’ll be responsible for gathering, analysing, and interpreting data from various sources to guide decision-making across the marketing department. This requires a strong analytical mindset, attention to detail, and the ability to transform data into actionable insights and will involve cross functional working with our Revenue teams, Data, Product & Finance.
Responsibilities
Data Collection and Analysis: Gather, organise, and analyse marketing data from internal and external sources, including digital platforms, CRM systems, and market research reports.
Customer Segmentation: Develop and implement models to prioritise and rank customers based on engagement, behaviour, and demographic criteria. Develop CRM customer segmentation to support growth in our retained business model, and optimise conversion to trade of new business.
Lead management: Collaborate with sales and marketing teams to refine lead definitions and ensure alignment cross functionally and against strategy objectives. Continuously evaluate and optimise the lead conversion funnel by incorporating feedback and updated data. Support the development of lead scoring models to prioritise and rank prospects based on engagement, behaviour, and demographic criteria, in order to strategically target and personalise customer experiences.
Reporting & analysis on marketing effectiveness: Analyse marketing channel acquisition, retention and customer conversion data. Provide insights to improve lead quality and nurture strategies, and responsible for creating the detailed reports on the effectiveness of marketing initiatives, such as paid ads, content marketing, email campaigns, and social media outreach
CRM Performance Management: Analyse CRM campaign performance, including, but not limited to, email open rate & click-through rates, segment to conversion and impact on revenue. Identify opportunities for optimisation.
External Data Management: Collaborate with third-party vendors and data providers to acquire and manage external datasets. Ensure data integrity and accuracy by implementing best practices for data collection, storage, and analysis.
Reporting & Visualisation – create both regular and ad-hoc reports and dashboards to share insights with the marketing team and key stakeholders, making data easy to understand and actionable.
Requirements
Proven experience in collecting, analysing, and interpreting marketing data from various sources, including digital platforms, CRM systems, and external datasets.
Hands-on experience with tools like (but not exclusively) SQL, Excel, Azure Data Warehouse, Google Analytics, Power BI, Python, Tableau, or similar analytics and visualization platforms.
Experience working with third-party data providers and integrating external data sources into marketing strategies.
Knowledge of data governance, quality assurance, and best practices for data integrity.
A demonstrable ability to analyse complex datasets, identify patterns, and generate actionable recommendations.
Strong problem-solving skills to address challenges in lead management, campaign optimisation and customer experience.
Ability to model different acquisition channel, and retention scenarios for marketing outcomes that link to revenue.
Broader experience in customer journey optimisation useful.
What You'll Be Doing Day-to-day
Manage and drive forward the data strategy for the Marketing team to support delivery of the CRM, marketing and commercial objectives of Lumon
Manage the technical development requirements of Microsoft Dynamics and our email service provider, working closely with support teams
Manage and provide database recommendations on Customer & Marketing strategy based on insight and trends to improve performance and enhance customer experience & commercial performance
Create & optimise the segmentation and targeting of the customer database with the CRM journeys to provide timely messages and drive commercial performance of Lumon’s private and corporate contact strategy
Support omnichannel contact strategy development and provide the data support required for our digital marketing function to target Lumon cohorts across all audience addressable digital marketing channels
Ensure integrated, data driven contact strategy across CRM, digital marketing channels (paid search, paid social, affiliates) and our sales support teams to provide seamless customer experience, effective communications and profitable business growth
Identify opportunities for automation to improve internal efficiency and overall customer experience across all digital customer touchpoints
Provide weekly metrics and reports around campaign and journey performance, the success of campaigns and performance against commercial objectives
Work with the CRM, Product, Marketing & Revenue teams and technical data owners across the business to translate business requirements into customer data solutions
Working with the CRM, Marketing and Revenue teams, develop reporting and analysis to provide insight on strategy performance, database health and sales team performance
Share insights with the wider teams, including (but not limited to); Product & Technology, Finance, Sales and the wider Marketing team
Ensure all communication adheres to the relevant regulatory requirements e.g. GDPR
What experience you'll need to be successful in the role?
3+ years’ experience working with customer data to support CRM & Marketing strategies and create insight
Extensive experience in the data industry, with exposure to a range of data solutions.
Understanding database architecture and data flows. Able to work with raw data to analyse performance and draw useful conclusio...
About the Company
We are Lumon, your trusted currency partner. Established in 2000, Lumon has been trusted by over 69,000 customers to save them money on currency exchange transactions for more than 20 years. In 2023 we exchanged over £8.8bn in currency. Whether you’re buying or selling a property, paying for living expenses abroad or simply paying for goods and services, Lumon’s specialist market knowledge and dedicated account managers will help make the process as quick and simple as possible. We're also a trusted currency partner of... Know more
Related Jobs
- Company Name
- Rev & Regs
- Job Title
- Data Engineer
- Job Description
- Data Engineer Rev & Regs are currently recruiting for a Data Engineer to work for a leading Financial Services Company based in London. The Role Contribute to the development of advanced data engineering capabilities. Apply software engineering principles and database design to create scalable data pipelines, integrations, and models. Design, develop, and optimise data solutions leveraging Snowflake, Fivetran, and DBT Cloud. Implement advanced SQL solutions for data aggregation, transformation, and analysis in Snowflake. Develop modular and reusable transformation models using DBT Cloud to maintain a clean, structured data warehouse. Build robust data pipelines to ingest, transform, and load data into Snowflake using Fivetran and other ETL/ELT tools. Experience Hands-on experience working with Snowflake, Fivetran, and DBT Cloud. Proven experience designing and implementing data warehouses using modern cloud architectures. Expertise in data pipeline monitoring and troubleshooting. Salary - Up to £74,000 Location - Liverpool Hybrid - 1 a week in the office
- Company Name
- Creditsafe
- Job Title
- Data Engineer
- Job Description
- We are currently looking a Data Engineer, to join the Data Engineering team in Cardiff. You will be expected to attend the office 50% of the working week, to align with our hybrid working policy. WHO ARE WE? At Creditsafe, we weave our core values of customer-obsession, trust, respect and the courage to be different into the very fabric of our culture. With these values, we’ve fostered a culture of growth, innovation, well-being and success for the last 20 years at Creditsafe and created a legacy of successful career trajectories within our community of Creditsafers. Powering business decisions for over 100,000 business across the world requires more than just the right tools. As a company, we don’t shy away from rolling up our sleeves to do everything possible to create a welcoming environment where every new talent is guided, supported and nurtured to grow and become a part of the culture. With 25 offices across 14 countries, our geographically disperse community of colleagues are a testament to our inclusive and diverse culture that comes together to solve complex problems and learn from each other. Twice featured in The Sunday Times list of ‘100 Best Companies to Work,’ our list of successful Creditsafers who’ve created long-standing, strong career trajectories out of what started out as jobs, just keeps growing. We’re proud to be a part of a culture and a company where careers are made and where talent meet its true potential. JOB PROFILE You will be working closely with the product, data analysts and data engineering, building specific systems facilitating the extraction and transformation of Creditsafe data. The role will define and build data pipelines that will enable faster, better, data-informed decision-making both within the business and for Creditsafe customers. This is an opportunity to gain exposure to distributed data architectures with AWS KEY DUTIES AND RESPONSIBILITIES Perform a role as part of an Agile team to develop, test and maintain high quality data processing systems that fulfil business needs. Extracting data from various data sources for example relational databases, files and API’s) Help evolve our data platform with a view towards growth and high throughput. Execute practices such as continuous integration and test driven development to enable the rapid delivery of working code. Design and build metadata driven data pipeline using Python and SQL in accordance with guidelines set by the Data Architect Ship medium to large features independently using industry standard processing patterns The responsibilities detailed above are not exhaustive and you may be requested to take on additional responsibilities deemed as reasonable by their direct line manager. SKILLS AND QUALIFICATIONS Experience designing and building autonomous fault tolerant data pipelines Solid development experience within a commercial environment creating production grade ETL and ELT pipelines in python Comfortable implementing data architectures in analytical data warehouses such as Snowflake, Redshift or BigQuery Hands on experience with data orchestrators such as Airflow Knowledge of Agile development methodologies Awareness of cloud technology particularly AWS. Knowledge of automated delivery processes Hands on experience of best engineering practices (handling and logging errors, system monitoring and building human-fault-tolerant applications) Ability to write efficient code and comfortable undertaking system optimisation and performance tuning tasks Comfortable working with relational databases such as Oracle, PostgreSQL, MySQL Has exposure to DBT and data quality test frameworks Has awareness of Infrastructure as Code such as Terraform and Ansible BENEFITS Competitive Salary. Company Laptop supplied. Bonus Scheme. 25 Days Annual Leave (plus bank holidays). Hybrid working model. Healthcare & Company Pension. Cycle to work and Wellbeing Programme. Global Company gatherings and events. E-learning and excellent career progression opportunities. Plus more that can be found on the benefits section on the Careers page, https://careers.creditsafe.com/gb. Creditsafe is an equal opportunities employer that values diversity. Please contact Creditsafe if there is any support you need with your application.
- Company Name
- dnevo Partners
- Job Title
- Data Analyst - Dataiku
- Job Description
- Headline Notes Before Application: Hybrid Permanent Role In London - Salary £40-50k **MUST have Dataiku / SQL & PYTHON Experience** Sector: Financial Services No Graduate Visa's / Sponsorship Offered We are recruiting for a Data Analyst who will play a pivotal role in ensuring the seamless transition and efficient operation of data projects from the QA environment to production. In this role, you will be responsible for: Issue Resolution & Escalation: Proactively resolving issues impacting critical data projects and escalating them when necessary. Domain Expertise & Continuous Learning: Enhancing project outcomes through deep domain knowledge and fostering continuous learning within the team. Service Monitoring & Data Insights: Utilising tools such as Dataiku, Alteryx, Tableau, and PowerBI to develop dashboards, monitor service metrics, and deliver actionable insights for informed decision-making. Automation & Efficiency: Leveraging SQL, Python, and R to identify automation opportunities and streamline support and maintenance processes. Documentation Management: Ensuring accurate and up-to-date documentation across processes, systems, and team structures. Project Prioritisation & Promotion: Supporting project prioritisation and assisting in the controlled promotion of data projects from QA to production. Backup & Disaster Recovery: Contributing to the development and implementation of robust backup and disaster recovery strategies. Environment Health Checks: Conducting regular health checks on QA and production environments to guarantee system stability and optimal performance. Knowledge and Experience Experience with Alteryx: Essential for managing data workflows. Software Delivery: Proven track record of delivering high-quality, unit-tested software within a commercial environment. Design Principles: Practical experience in applying appropriate design patterns and principles. Financial Sector Exposure: FX and broader financial knowledge is desirable, along with experience in financial systems. Technical Skills Data Engineering: Proficiency in using Alteryx and Dataiku Data Visualisation: Experience with Tableau and PowerBI. Programming: Strong coding skills in SQL, Python, and R. Personal Attributes Proactive: A self-starter with the ability to make an immediate and tangible impact. Detail-Oriented: Meticulous in ensuring precision and quality. Resourceful: Capable of navigating challenges with innovative solutions. Collaborative: Thrives in a team-based environment. Innovative: Continuously seeks new ways to enhance processes and drive success. Additional Information This is a full-time, permanent position offering a hybrid working arrangement within the IT team based in the London office. The successful candidate will join a dynamic team in a fast-paced environment, catering to a diverse mix of stakeholders and contributing to a rapidly evolving fintech landscape. What You Get in Return Along with a competitive salary, this role offers an attractive benefits package that includes private medical health insurance. If you are ready to take on this exciting challenge and join a leading fintech bank on its growth journey, we encourage you to apply and be part of a company that is redefining the future of payments.
- Company Name
- PHINIA
- Job Title
- Data Analyst
- Job Description
- PHINIA: Advancing sustainability today, powering carbon-free tomorrow At PHINIA, we create premium fuel systems, electrical systems and aftermarket parts for internal combustion engine (ICE) vehicles and industrial applications. We make sure our products are clean, efficient and high-value, because we know the actions we take today will have a profound impact on the world tomorrow. Our goal? The cleanest ICE technology: carbon-free combustion. Always, PHINIA puts quality first, continuing our legacy with over a century of rich expertise and technological innovation. The name PHINIA has roots related to “bright” and “future,” representing our confidence and commitment to bettering the world. Our Culture We believe health and safety of our employees are a top priority, we care about our local communities and the global environment. PHINIA promotes and nurtures a diverse and inclusive environment, honors integrity, strives for excellence, commits to responsibility for our communities and the environment, and builds on the power of collaboration. Career Opportunities We believe in building a brighter tomorrow for our employees as well as our customers and encourage you to learn about our long history, strong culture, new technologies and future vision. We offer a strong local presence and interesting global opportunities. Join us on this shared journey toward a brighter tomorrow. We are looking for the below key attributes: Attention to detail Accurately enter large amounts of data into a computer system or database. Errors can have significant consequences. Methodical approach Process requests according to established procedures. Organisational skills Administration, organisation and documentation of processes and requests. Quick learner, inquisitive Listens and processes new information quickly. Keen to ask questions to gain further understanding. Analytical and technical bias Has an interest in developing skills for data analysis incorporating computer software and programming. Key Responsibilities To input and maintain data in the business system databases across the EMEA operation in line with business requests and timelines. To ensure optimum data integrity by running audit methods on a regular basis. Support the Data lead with ongoing development, effectivity and efficiency of such methods. Identify and correct errors and inconsistencies in the data whilst providing feedback to continuously improve processes in both data collation and input. Input/Maintenance of Material Master records in SAP for EMEA Sales Organisations and Plants. Input/Maintenance of Customer Master data into SAP for EMEA Sales Organisations and Plants. Maintain Billing outputs and contact emails. Control of Supersession & Obsolescence across the EMEA business. Generate Product BoM & Routings data within SAP. Manage Data Team’s Process and Work instructions. Support Finance with the Cost Roll-up Process. What We’re Looking For Basic understanding of Microsoft office (PowerPoint, Excel, Word, Outlook) Creative thinking and problem solving Strong interpersonal and communication skills Strong multi-tasking skills and ability to deliver results in a fast-paced and dynamic environment What We Believe Product Leadership - Innovation that brings value to our customers Humility - Seeking out diverse perspectives and working collaboratively Inclusivity - Recognizing our differences make us stronger; we are bold and intentional Net-Zero - Committed to energy efficiency, waste reduction and beneficial reuse Integrity - Taking responsibility for our decisions and doing what is right Accountability - Taking ownership of our actions and for driving results Safety You will consistently hear us say Safety PHIRST! We are committed to continually improving our strong safety performance to ensure that our employees go home as safe and as healthy as when they came in, or even better! We also believe that health and safety is everyone’s responsibility, as such, PHINIA employees will know and comply with all applicable safety policies, standards, and procedures. Work is expected to be conducted in a manner that stresses the importance of preventing incidents and illnesses, including attending all required safety meetings and trainings. The hazards of each task shall be assessed, and the risk shall be managed accordingly. It is expected that all incidents, near misses, and unsafe conditions are immediately reported to the direct manager, Human Resources, or Safety Representative. Equal Employment Opportunity PHINIA is an equal employment opportunity employer such that all qualified applicants will receive consideration for employment without regard to race, colour, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability or protected veteran status. Visa Sponsorship PHINIA does provide sponsorship for employment visa status based on business need. However, for this role, applicants must be currently authorized to work in the United Kingdom on a full-time basis. No Unauthorized Referrals from Recruiters & Vendors Please note that PHINIA does not seek or accept unsolicited resumes or offers from third party recruiters or staffing agencies associated with any published or unpublished employment opportunities. Any unsolicited information sent to PHINIA will be considered as unencumbered and free from any fee or charge whatsoever. Only members of our Human Resources Team have the authority to engage or authorize recruiting services, which must be agreed upon before the unsolicited resume or offer is received. Advancing sustainability today, powering carbon-free tomorrow. Join us on this shared journey to a brighter tomorrow. For more information about PHINIA, please visit www.phinia.com Global Terms of Use and Privacy Statement Carefully read the PHINIA Privacy Policy before using this website. Your ability to access and use this website and apply for a job at PHINIA are conditioned on your acceptance and compliance with these terms. Please access the linked document by clicking here, select the geographical area where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms. Career Scam Disclaimer: PHINIA makes no representations or guarantees regarding employment opportunities listed on any third-party website. To protect against career scams, job applicants should take the necessary precautions when interviewing for and accepting employment positions allegedly offered by PHINIA. Applicants should never provide their national ID numbers, birth dates, credit card numbers, bank account information or other private information when communicating with prospective employers or responding to employment opportunities online. Job applicants are invited to contact PHINIA through PHINIA’s website to verify the authenticity of any employment opportunities.