Marketing Data Analyst
On site
London, United Kingdom
Full Time
18-03-2025
Job Specifications
Who are we?
Lumon is a leading foreign exchange and international payments company which enables effortless overseas payments by uniting people, technology & expertise. We are passionate about what we do, as we believe helping people and companies achieve their goals is more valuable than just moving their money.
Life at Lumon
People are always at the heart of what we do, no matter if it’s our clients, our community or our Lumoneer's. To give you a little flavour of what we mean…
We are a proud charity partner of Future First who support children in schools across the UK. We are a carbon neutral business. We are committed to Equity, Diversity and Inclusion; our EDI committee serves an important role at Lumon by challenging the status quo and helping us move the needle. We really want to make Lumon a great place to work, where people feel comfortable being themselves and where we can attract as much diversity as we possibly can. If this sounds good to you, then we’re thrilled you’re considering joining our team!
The Role
We’re looking for a Marketing Data Analyst to help build Lumon’s relationship with new and existing customers who are looking for currency exchange and management services.
Reporting into the Head of Brand and Customer Marketing, as our dedicated Marketing Data Analyst you’ll be responsible for gathering, analysing, and interpreting data from various sources to guide decision-making across the marketing department. This requires a strong analytical mindset, attention to detail, and the ability to transform data into actionable insights and will involve cross functional working with our Revenue teams, Data, Product & Finance.
Responsibilities
Data Collection and Analysis: Gather, organise, and analyse marketing data from internal and external sources, including digital platforms, CRM systems, and market research reports.
Customer Segmentation: Develop and implement models to prioritise and rank customers based on engagement, behaviour, and demographic criteria. Develop CRM customer segmentation to support growth in our retained business model, and optimise conversion to trade of new business.
Lead management: Collaborate with sales and marketing teams to refine lead definitions and ensure alignment cross functionally and against strategy objectives. Continuously evaluate and optimise the lead conversion funnel by incorporating feedback and updated data. Support the development of lead scoring models to prioritise and rank prospects based on engagement, behaviour, and demographic criteria, in order to strategically target and personalise customer experiences.
Reporting & analysis on marketing effectiveness: Analyse marketing channel acquisition, retention and customer conversion data. Provide insights to improve lead quality and nurture strategies, and responsible for creating the detailed reports on the effectiveness of marketing initiatives, such as paid ads, content marketing, email campaigns, and social media outreach
CRM Performance Management: Analyse CRM campaign performance, including, but not limited to, email open rate & click-through rates, segment to conversion and impact on revenue. Identify opportunities for optimisation.
External Data Management: Collaborate with third-party vendors and data providers to acquire and manage external datasets. Ensure data integrity and accuracy by implementing best practices for data collection, storage, and analysis.
Reporting & Visualisation – create both regular and ad-hoc reports and dashboards to share insights with the marketing team and key stakeholders, making data easy to understand and actionable.
Requirements
Proven experience in collecting, analysing, and interpreting marketing data from various sources, including digital platforms, CRM systems, and external datasets.
Hands-on experience with tools like (but not exclusively) SQL, Excel, Azure Data Warehouse, Google Analytics, Power BI, Python, Tableau, or similar analytics and visualization platforms.
Experience working with third-party data providers and integrating external data sources into marketing strategies.
Knowledge of data governance, quality assurance, and best practices for data integrity.
A demonstrable ability to analyse complex datasets, identify patterns, and generate actionable recommendations.
Strong problem-solving skills to address challenges in lead management, campaign optimisation and customer experience.
Ability to model different acquisition channel, and retention scenarios for marketing outcomes that link to revenue.
Broader experience in customer journey optimisation useful.
What You'll Be Doing Day-to-day
Manage and drive forward the data strategy for the Marketing team to support delivery of the CRM, marketing and commercial objectives of Lumon
Manage the technical development requirements of Microsoft Dynamics and our email service provider, working closely with support teams
Manage and provide database recommendations on Customer & Marketing strategy based on insight and trends to improve performance and enhance customer experience & commercial performance
Create & optimise the segmentation and targeting of the customer database with the CRM journeys to provide timely messages and drive commercial performance of Lumon’s private and corporate contact strategy
Support omnichannel contact strategy development and provide the data support required for our digital marketing function to target Lumon cohorts across all audience addressable digital marketing channels
Ensure integrated, data driven contact strategy across CRM, digital marketing channels (paid search, paid social, affiliates) and our sales support teams to provide seamless customer experience, effective communications and profitable business growth
Identify opportunities for automation to improve internal efficiency and overall customer experience across all digital customer touchpoints
Provide weekly metrics and reports around campaign and journey performance, the success of campaigns and performance against commercial objectives
Work with the CRM, Product, Marketing & Revenue teams and technical data owners across the business to translate business requirements into customer data solutions
Working with the CRM, Marketing and Revenue teams, develop reporting and analysis to provide insight on strategy performance, database health and sales team performance
Share insights with the wider teams, including (but not limited to); Product & Technology, Finance, Sales and the wider Marketing team
Ensure all communication adheres to the relevant regulatory requirements e.g. GDPR
What experience you'll need to be successful in the role?
3+ years’ experience working with customer data to support CRM & Marketing strategies and create insight
Extensive experience in the data industry, with exposure to a range of data solutions.
Understanding database architecture and data flows. Able to work with raw data to analyse performance and draw useful conclusio...
About the Company
We are Lumon, your trusted currency partner. Established in 2000, Lumon has been trusted by over 69,000 customers to save them money on currency exchange transactions for more than 20 years. In 2023 we exchanged over £8.8bn in currency. Whether you’re buying or selling a property, paying for living expenses abroad or simply paying for goods and services, Lumon’s specialist market knowledge and dedicated account managers will help make the process as quick and simple as possible. We're also a trusted currency partner of... Know more
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