Email Template Developer
Remote
Welwyn Garden City, United Kingdom
Freelance
14-02-2025
Job Specifications
EMAIL TEMPLATE DEVELOPER
Location: Welwyn Garden City
Contract type: 12-month FTC
Role requires 3 days per week in Welwyn Garden City
Why choose Tag?
Tag has been the trusted production partner for brands worldwide for over 50 years, helping them achieve their business goals across borders and cultures. With 2,700 experts in 29 countries, we are a global team of collaborators, innovators, and motivators.
We pride ourselves on fostering inclusive, empowering environments where individuality is celebrated, and everyone feels safe and supported. By embracing diversity of thought, experience, and expertise, we maximize potential for both our people and clients.
As part of dentsu Group since June 2023, Tag combines its unparalleled expertise in delivering personalized, omnichannel content with dentsu’s innovation and technology infrastructure. Together, we solve clients’ toughest challenges, creating transformative solutions that drive marketing effectiveness and efficiency across the customer journey.
Tag respects individuality and the power of collaboration, turning big ideas into impactful results.
The role
We are seeking an Email Template Developer with a strong understanding and experience of Adobe Journey Optimiser (AJO) and possesses a solid understanding of HTML email design. The ideal candidate will be responsible for migrating, developing, and optimising email templates to ensure they are responsive and adhere to the best practices in email-specific HTML. They will work closely with marketing, design, and data teams to enhance email campaigns, incorporating Moveable Ink for post-open personalisation where applicable.
Key Responsibilities
Email Template Migration: Lead the migration of existing email templates to Adobe Journey Optimiser, ensuring compatibility and functionality.
Responsive Email Design: Develop email templates with a mobile-first approach, adhering to email-specific HTML best practices.
Content Component Development: Create and manage reusable content components within Adobe Journey Optimiser.
Collaboration: Work closely with marketing, design, and data teams to ensure email content aligns with brand guidelines and marketing strategies.
Optimisation and Testing: Test email templates across various devices and email clients to ensure responsiveness and accessibility.
AJO Web Development: While not a primary focus, experience with web development within Adobe Journey Optimiser is a plus.
Documentation and Training: Create documentation for processes and provide training to team members on using the new templates and tools effectively within Adobe Journey Optimiser.
Essential Skills and Qualifications
Extensive experience in HTML and CSS for email design, with a deep understanding of responsive design principles and email-specific best practices.
Hands-on experience with Adobe Journey Optimiser.
Familiarity with Adobe Experience Platform.
Experience with Moveable Ink for email personalisation.
Ability to work collaboratively with cross-functional teams, including marketing, design, and data teams.
Strong attention to detail and ability to troubleshoot and resolve issues quickly.
Desired Skills
Basic understanding of web development concepts within Adobe Journey Optimiser.
Knowledge of APIs and their integration within marketing platforms.
Excellent communication skills for cross-functional collaboration.
Ability to multitask and manage multiple projects simultaneously.
Education and Certification
A Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field.
Adobe certifications related to Adobe Journey Optimiser or Adobe Experience Platform are a plus.
This hybrid role goes beyond traditional email development, encompassing elements of campaign building and data management. The candidate will play a crucial part in enhancing our email marketing efforts through technical expertise and innovative personalisation strategies.
As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.
About the Company
At Tag, we turn big ideas into high-impact marketing, working with leading brands and agencies to deliver content at speed and scale across channels, cultures and regions. With intelligent, sustainable and technology-driven solutions at the heart of everything we do, we enable brands to operate more efficiently and effectively to stand out, sell more and waste less. Every decision at Tag is made in consideration of our clients, our people, our planet, and our communities. With 2,700 experts in 29 countries across the wo... Know more
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