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British Film Institute (BFI)

Festival Marketing Advisor (Advertising & Partnership)

On site

London, United Kingdom

£ 40,545 / year

Freelance

22-04-2025

Job Specifications

Salary: £34,602 - £40,545 per annum

Fixed Term Contract: 16 June 2025 – 07 November 2025

We are looking for a Festival Marketing Advisor to play a key role in the successful delivery of the 2025 BFI London Film Festival (LFF) marketing campaign and activities, in close collaboration with colleagues in marketing and other departments.

BFI London Film Festival (LFF) runs an Industry & Professional Programme of screenings, events, networking and informal marketplace for around 3,500 film industry professionals alongside the main public festival.

Key responsibilities include:

Leading on the delivery of the LFF media plan across digital, OOH, print and advertorial – including agency management, asset delivery and performance reporting – to promote a wide range of messages to the full audience matrix

Managing internal and external stakeholder relationships at a senior level, negotiating effectively to ensure relationships remain fruitful and friendly. Particularly key will be building close and positive working relationships with the Festivals, Creative Services and PR teams as well as LFF media partners

Chairing the sales tactics group, analysing audience behaviour and sales conversions across LFF owned channels – proactively sharing insights, trends and ideas for maximising performance and occupancy

In collaboration with the LFF Studio Lead, ensuring successful marketing delivery of the Festival’s branded design assets for the advertising campaign (including briefing, feedback and sign-offs), with support from Festival Digital Asset Coordinator

We are looking for candidates who have:

Proven experience and expertise to lead on digital-first, results-driven and creative marketing campaigns and activities in the film, TV, XR/immersive, gaming, culture, arts or media sector

Extensive experience in delivering cross-channel advertising campaigns, including optimisation of paid social media, audience targeting, agency liaison and creative production

Computer literacy with an excellent working knowledge of Microsoft Office, Google Analytics, Adobe Creative Cloud, Dropbox and CRM software

Experience of negotiating with colleagues, external suppliers and contacts at a senior level

Experience of developing and managing partnerships with notable media brands and cultural organisation

A full list of responsibilities and minimum requirements can be found in the job description.

About the BFI
We are a cultural charity, a National Lottery distributor, and the UK’s lead organisation for film and the moving image. We believe society needs stories. Film, television and the moving image bring them to life, helping us connect and understand each other better. We share the stories of yesterday, search for the stories of today, and shape the stories of tomorrow.

Benefits
25 days annual leave (rising to 30 with service) + bank holidays + the option to buy up to 5 extra days of annual leave
Additional paid time off between Christmas and New Year
BFI pension scheme with 5% employer contribution
BFI Childcare Scheme, where we contribute to childcare costs for children up to the age of 14
Enhanced pay for Maternity & Paternity leave
Complimentary tickets to BFI Southbank & IMAX screenings and events
Free BFI Player subscription + discount on BFI DVDs, books, merchandise, and film tickets

Plus many more, which can be found in our Working at the BFI information pack on our website.

We support diversity and inclusion, and as an organisation recognise that we need to address under representation within our teams. As such we strongly welcome and encourage applicants from our under-represented groups; who identify as D/deaf and disabled and/or are Black and Global Majority. We guarantee a place at the first stage selection process to our under-represented groups who meet our minimum requirements.

Further details about the role, the BFI and our benefits can be obtained by visiting www.bfi.org.uk/about-bfi/job-opportunities.

Depending on the volume of applications, you may be asked to complete a small task or attend a pre-interview screening call to further to assist the hiring team in shortlisting for this role. In this instance, interview dates may be subject to change.

The closing date for applications is 23:59 on Thursday 01 May 2025

First interviews will be held online on Monday 12 May 2025
Second interviews will be held at BFI Stephen Street on Thursday 15 May 2025

About the Company

We are a cultural charity, a National Lottery distributor, and the UK's lead organisation for film and the moving image. Funded by the UK Government. Our mission is: • To support creativity and actively seek out the next generation of UK storytellers • To grow and care for the BFI National Archive, the world’s largest film and television archive • To offer the widest range of UK and international moving image culture through our programmes and festivals — delivered online and in venue • To use our knowledge to educate a... Know more

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