Digital Marketing Data Architect (12 months)
On site
Crawley, United Kingdom
Freelance
22-04-2025
Job Specifications
The Data Architect will design and implement a scalable, flexible data architecture to advance Rentokil Initial's digital marketing analytics and insights capabilities. This role is critical for overcoming current data integration challenges and creating a unified framework that supports consistent, reliable reporting across multiple regions and channels.
Working within the Google Cloud Platform (GCP), the Data Architect will establish a strong data foundation that accelerates the organisation's journey towards greater data maturity, enabling actionable insights and improved marketing performance globally.
Key Responsibilities
Scalable Data Architecture Development
Design and implement a future-proof data architecture within GCP, supporting the integration of diverse global marketing data sources (e.g., paid search, CRM, social media)
Ensure the architecture accommodates evolving needs, including new channels, regions, and data sets.
Unified Data Model Development:
Develop a consistent data model for cross-channel marketing analytics, ensuring compatibility with platforms such as GA4, CRM, and digital marketing.
Maintain a robust framework for global and regional reporting.
Data Integration and ETL Optimisation:
Design and manage ETL pipelines using GCP tools (e.g., Dataflow, Cloud Composer) to automate and optimise data ingestion from marketing platforms.
Ensure seamless and efficient data flow into analytics environments.
Collaboration with Analytics and Implementation Teams:
Partner with Digital Analytics, Tracking Implementation, and Data Quality teams to align data architecture with business needs.
Support stakeholders by enabling access to high-quality, actionable data.
Data Quality and Governance:
Work with the Data Quality Engineer to implement data governance practices, ensuring consistency, accuracy, and compliance with GDPR, CCPA and other regional regulations.
Establish and document clear data standards and integration processes.
Requirements
Experience: Minimum 5 years in data architecture or engineering, ideally in digital marketing data environments with complex, multi-channel data sources
Technical Proficiency:
Expertise in GCP tools (BigQuery, Cloud Storage, Dataflow, and Cloud Composer) for scalable data architecture.
Strong knowledge of ETL processes and data pipeline optimisation.
Experience in unified data modelling for cross-channel marketing analytics.
Familiarity with Google Analytics 4, CRM data sources, and major marketing platforms (e.g., Facebook, LinkedIn, Salesforce) and integrating these within GCP.
Compliance and Governance
Strong understanding of GDPR and data security best practices.
Education and Certification:
Bachelor's degree in Computer Science, Information Systems, Marketing Analytics, or a related field (or equivalent experience). Google Cloud certifications (e.g., Professional Data Engineer, Professional Cloud Architect) are desirable but not
essential.
Benefits
Competitive salary and bonus scheme
Hybrid working
Rentokil Initial Reward Scheme
23 days holiday, plus 8 bank holidays
Employee Assistance Programme
Death in service benefit
Healthcare
Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out
About the Company
Rentokil Initial plc employs 62,900 people across 90 countries. We are the leaders in pest control and hygiene services. Do you want to join our team? Know more
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