Creative Lead
Hybrid
London, United Kingdom
Full Time
16-04-2025
Job Specifications
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
Reporting to the Head of Creative for Central and Visual Identity, the Creative Lead role sits within ASOS Creative Studios. To succeed as a Creative Lead you will need to thrive in a fast-paced environment and will be tasked with delivering smart, agile, creative ideas that play a meaningful role in culture and speak to 20-somethings globally as to retain/ build on ASOS’ relevancy and recognition in our consumer/ audiences world.
Your key focus will be to manage the central briefs, unlocking your teams potential, inspiring and driving them to develop outstanding brand communication ideas and solutions.
The Creative Teams are responsible for development and execution of all consumer-facing visual brand communication for ASOS – delivering strong and engaging content through all channels relevant to 20-somethings – creating brand awareness [and over time salience], helping to hero our product and celebrating our global community.
In this role, you’ll collaborate with other members of the Creative Studios department, working closely with Design, Brand Marketing, Fashion and Talent teams to ensure a unified approach to the experiences and initiatives of an ambitious and rapidly evolving brand/s. Due to the nature of the collaboration this role will require being onsite 5 days per week.
The Details
Collaborating with the Head of Creative to evolve the brand identity and maintain and clearly articulate the brand vision. This means working extremely closely with the team and other Leads (Fashion, Social and Design) to ensure our look and feel and tone of voice are consistent across everything we do.
BAU, Trade to Social content, always pushing the boundaries to excite the customer through the visual articulation of the ASOS brand proposition across every channel whilst building and maintaining brand credibility.
Supporting the translation of this vision for all creative content, including mobile, desktop, video, emails, social, paid advertising, promotions, commercial and new channels as they are developed, in the UK and international markets.
Staying close to changing trends in our customer’s interests to update the brand look and feel when relevant and to inspire a team to support you in doing so… grounded in fashion and fashionability.
Working closely with the Brand Marketing team to understand the ever-changing channels and best practice.
Reflecting the importance of video content v’s stills for our consumers through ideation and execution… using innovate platform native video methods for capture and editing.
A confident communicator presenting the Creative Brand Platform to the wider ASOS community and third-party agencies to ensure all our campaigns reinforce our brand position.
Collaborating with commercial to support trading priorities
Both passionate about technology and culture relevancy and you will inspire the teams to think social/ mobile first and to also be passionate about the most engaging experience at every single customer touch point.
Leading a team of creatives to develop an aesthetic and social first approach across video and photography, helping to develop multi-channel style guides and build out franchises.
Providing inspiration and direction for the teams in regular creative sessions and away days.
Articulating the creative process to wider teams beyond creative depths.
Qualifications
About You
Strong experience of leading creative for a mobile and social first brand.
Strong experience in creative and art direction, commissioning, photography and video
Experience working with fashion brands and 20 something brands.
Robust understanding of multi-channel content, consumption and distribution
An understanding of how to effectively use data to continuously inform the experience and proposition
Experience in managing a team of creatives
The ability to mentor and develop a team with different levels of experience
Strong influencing skills, articulate and confident presenter
Experience working with global markets
A creative and innovative thinker and collaborator.
Plugged into 20 something culture and fashion – you’ll be able to understand the needs of ASOS target customer
Strong influencing skills, articulate and confident communicator
Comfortable with responsibility, accountability and ambiguity.
Able to work in a fast-paced environment and adapt to rapid change
Additional Information
BeneFITS’
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
About the Company
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions. Whatever your role, ASOS will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We’re determined to succeed, so we’ll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings... Know more
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