Account Based Marketing Manager
Hybrid
London, United Kingdom
£ 72,000 / year
Freelance
02-04-2025
Job Specifications
About Us:
We’re a Business Transformation Consultancy providing end-to-end solutions through human ingenuity and advanced technology to drive positive change for a better future. We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.
Headquartered in London, our presence expands across 18 countries globally.
We deliver marketing transformation to our clients either via:
Embedding consultants directly with our clients to deliver exceptional integrated marketing solutions, or
Via our marketing hub which acts as a one-stop-shop to clients and provides fully scoped, end-to-end delivery and execution of high quality marketing campaigns across both B2B and B2C activations.
Our client helps millions of organisations empower their employees, serve their customers, and build what’s next for their business, all with technology built in the cloud. Their products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. You will be embedded in a team dedicated to helping businesses ranging from enterprises to startups, educational institutions and government agencies to see the benefits of our technology come to life.
We're seeking a highly motivated and results-oriented Account-Based Marketing Specialist to drive the successful execution and expansion of client’s ABM program for enterprise accounts. In this role, you will work closely with sales teams, agencies, and internal stakeholders to develop and implement targeted strategies that deliver personalised experiences and drive significant growth within key accounts.
Key Responsibilities:
ABM Program Coordination & Leadership:
Coordinate all agency activities to ensure seamless delivery of ABM services.
Provide stakeholder management and leadership, including regular updates and reporting.
Conduct a comprehensive analysis of pilot program effectiveness, providing data-driven recommendations for FY25 rollout.
Market & Account Strategy:
Collaborate with internal teams to develop deep insights into target accounts.
Formulate and refine account-specific strategies aligned with business goals and individual customer needs.
Messaging & Value Propositions:
Develop personalised messaging and value propositions that resonate with both individual stakeholders and the broader account.
Ensure all marketing and communication efforts are tailored to the unique needs and drivers of each account.
Business Acumen & Leadership:
Demonstrate a strong understanding of the business drivers influencing target accounts.
Shape ABM program activities to align with these drivers and the goals of C-level executives.
Effectively manage cross-functional teams and foster internal collaboration to achieve desired outcomes.
ABM Execution:
Map relevant stakeholders within target organisations.
Conduct strategic analysis to identify topics of interest and opportunities for engagement.
Craft compelling storylines and assets for outreach, aiming to secure 1:1 meetings.
Oversee the production of assets across the customer journey (awareness, consideration, decision).
Orchestrate multi-channel activation of ABM campaigns, including events.
Travel required 30% of time
Qualifications:
5-7 years Proven track record in B2B marketing, ideally with experience in ABM or similar targeted marketing approaches.
Strong B2B Events experience, planning and executing
Strong analytical and strategic thinking abilities.
Excellent communication and interpersonal skills, including the ability to build relationships with key stakeholders.
Project management experience to coordinate complex initiatives.
Familiarity with marketing automation tools and CRM platforms.
Education:
Bachelor's degree in Marketing, Business, or a related field.
About the Company
We’re not a large consultancy and that’s a good thing. We’re an agile collective of experts using human ingenuity, advanced technology, and our shared beliefs to drive extraordinary growth for forward-thinking businesses. Together we challenge accepted ways of thinking to deliver transformative business outcomes. We create innovative, bespoke solutions that fuel positive change. For a free and non-obligatory consultation, please get in touch. Tel: 0203 371 8331 E: info@chesamel.com Know more
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