Freelance CRM Data Analyst
Hybrid
London, United Kingdom
Freelance
24-03-2025
Job Specifications
We are looking for a Senior CRM Analyst to work within the VML Data team. The Senior Analyst will analyse data to deliver value through understanding our clients’ customers and the performance of marketing activities.
Working closely with the wider analytics and data team you will be responsible for the development and delivery of measurement and insight projects across various marketing activities and contribute to answering business questions, ultimately ensuring that we are making the best use of available data to deliver against the client vision.
On a day-to-day basis, you will take ownership and leadership of analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients.
This is predominantly a technical role grounded in customer data, so you should be experienced in handling large customer data sets. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.
Role & Responsibilities:
Design, manage, and deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer
Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour
Deliver and take lead on customer projects (segmentation, modelling), utilising statistical techniques to develop a deep understanding of customers
Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
Manage and resolve data issues involving quality and consistency of data
Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data
Present to clients and attend client meetings.
Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.
Offer leadership and expertise to support the development of junior team members
Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.
Skills & Experience:
3+ years working in a marketing or related field as an analyst or senior analyst
Experience of coding languages for analysis (Python & SQL preferred)
Experience of platforms such as Salesforce
Experience of developing wireframes and creating dashboards
High level Microsoft Word, Excel and PPT skills
Proven record of delivering high quality outputs
Attention to detail and a commitment to accuracy
Ability to manage own workload autonomously and thrive in an agency environment
Well-developed numeracy skills
Able to translate business needs and requirements to analytical methods and outputs
Good written and verbal communication skills
High level analytical skills in relation to performance analysis
Experience of devising, implementing and managing reporting dashboard design, update and automation using tools such as PowerBI, Tableau and Looker Studio
Good knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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About the Company
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com. Know more
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