Marketing Director
Hybrid
London, United Kingdom
Freelance
18-03-2025
Job Specifications
HUMBUG: THE IMMERSIVE CHRISTMAS DIVE BAR:
After two successful years, HUMBUG: The Immersive Christmas Dive Bar is growing as we enter our third year of operations. We are looking to recruit an experienced experiential Marketing Director to oversee all aspect of the HUMBUG brand, campaign and ticketing.
MARKETING DIRECTOR:
1. BRAND & VALUE PROPOSITION
Objective:
Define, protect and promote the Humbug brand, ensuring that its tone of voice, design, and storytelling are consistent across all platforms and aligned with our commercial goals.
Key Responsibilities:
• Refine and articulate Humbug’s value proposition for both consumer and corporate audiences.
• Define and tailor our brand positioning for 2025 across key customer segments, ensuring that all messaging and creative outputs reinforce the perceived value of the Humbug experience and support our ticket pricing strategy.
• Ensure the language used across our website, pre-show communications, FAQs, and ticketing aligns with our tone of voice and delivers a cohesive and engaging customer journey.
• Ensure creative output (from graphic design, video, social, PR, digital marketing) reflects the brand’s identity.
• Support the development of brand assets with our organis social, digital marketing, and graphic/video design partners.
Outcomes:
• A clearly articulated brand strategy.
• Finalised messaging frameworks.
• Sign-off on all core brand assets (sales video, social assets, email look & feel, website headers, etc).
2. CAMPAIGN PLANNING
Objective:
Develop a comprehensive marketing strategy and budget that aligns sales goals, partner contributions, and timeline milestones.
Key Responsibilities:
• Work closely with our digital marketing agency partner to align Humbug’s wider marketing activity around their core campaign structure, using their data, experience, and insight as the foundation.
• Build upon our digital marketing agency partner’s plans to develop a harmonised approach across other channels, including PR, organic social, video, and corporate sales.
• Coordinate timelines, deliverables and messaging priorities across:
• Digital marketing agency partner (paid marketing, CRM)
• Ticketing agency partner
• Mance Communications (PR & influencers)
• Sylo Media (organic & email)
• Video & content production partners
• Build and track the marketing budget, aligning resource allocation with priority moments. Maintain an overview of ticket sales performance, allocations, any third-party seller activity or papering requirements, and coordinate closely with our digital marketing account managers to analyse data and adjust the plan accordingly.
• Define KPIs for sales and marketing effectiveness.
Outcomes:
• A detailed, phased campaign plan.
• A working budget and resource map.
• Shared calendars and workflows for all contributors.
3. CAMPAIGN MANAGEMENT
Objective:
Steer the day-to-day execution of the campaign from July to December, ensuring consistency, communication, and performance tracking across all partners. This includes maintaining a clear overview of ticket sales, managing allocations, coordinating any papering or third-party sellers, and collaborating with our digital marketing and ticketing partners to interpret data and drive strategic decisions.
Key Responsibilities: of the campaign from July to December, ensuring consistency, communication, and performance tracking across all partners.
Key Responsibilities:
• Lead regular campaign check-ins across internal and external teams.
• Review and approve campaign assets and outputs.
• Troubleshoot creative, delivery, or communication blockers.
• Manage the on-sale period, ensuring alignment between all marketing channels, timely asset deployment, and strong early momentum.
• Ensure performance tracking is in place (via ticketing dashboards, Sylo reports, etc).
• Work with our digital marketing partner, ticketing partner, Mance and Sylo to optimise campaign activity in real time to meet commercial goals.
For more information or to apply, contact:
James Milligan
james@speakeasyproject.co.uk
We will not be accepting applications from agencies.
About the Company
Nestled within the dimly lit archways of Waterloo, far from the stretches of the North Pole, hides Santa’s cherished watering hole, a magical dive bar called HUMBUG! The Immersive Christmas Dive Bar As special guests you’ll need to bring your Christmas A-game to help cheer up Santa, who is struggling to find his Christmas spirit... Join us for a truly untraditional celebration, with surly interactive storytelling, Christmas cabaret, naughty cocktails, and plenty of laughs. Know more
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