Mr Fothergill's Seeds Ltd

About the Company

Mr Fothergill's Seeds Ltd is a global consumer facing health & wellbeing horticulture business, driven by a purpose of ‘Helping Everyone Grow’ and powered through our brands and people's passion and expertise.

Founded in 1978 in Newmarket, Suffolk, Fothergill's Seeds Ltd has developed three powerful heritage brands, all built on a purpose of ‘Helping Everyone Grow’. DT Brown embodies a passion for homegrown food freshness and flavour, Johnsons celebrates the joy of bringing vibrant flower colours into people’s lives, and Fothergill’s, supports both experienced and novice enthusiasts grow and nurture their gardening passions from seed to bloom & harvest. These brands are complemented by Darlac, the garden tools brand renowned for being "The Cutting Expert".

Mr Fothergill's Seeds Ltd works in partnership with the Royal Horticultural Society (RHS), The Children's Society and Plant Heritage. Our reputation for quality, innovation and service means our brands are available in 1000's of retailers across the UK, Republic of Ireland, Australia, New Zealand and North America.

Mr Fothergill’s Seeds Limited has been wholly owned by the family of funds within Harwood Capital Management Ltd (‘Harwood’) since August 2023.

Listed Jobs

Company Name

Mr Fothergill's Seeds Ltd

Job Title

Data Analyst

Job Description

At Mr Fothergill’s Seeds we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.

We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on and strive to add our unique mark onto that journey. We work hard but don’t forget to have fun. Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.

The Data Analyst is responsible for the science behind our direct-to-consumer marketing initiatives and will be at the heart of our data-driven decision-making process, managing and analysing customer data across multiple sources to maximize marketing impact. This role will report to our Head of IT and work closely with the Chief Marketing Officer and wider marketing team.

Core Responsibilities:

Customer Data Management: Oversee our customer data platform to accurately identify customers, build segmentation models, and deliver insights into customer behaviours.
Centralize Operational Data: Maintain and centralize data across all direct-to-consumer channels within a dashboard, reporting against budget targets.
Optimization and Cost-Saving Initiatives: Identify cost-saving opportunities and actions to improve profit margins and provide measurable recommendations to the marketing team.
Sales & Revenue Reporting: Produce daily and weekly reports on sales revenue and margin by channel, as well as regular customer segmentation reports for the marketing team.
Collaboration with IT: Partner closely with the IT team to enhance data capture and reporting processes, ensuring the accuracy and accessibility of data.
Performance Insights: Present data insights to the e-commerce team to guide decisions on marketing activities, focusing on ROI and ROAS metrics.

We are looking for someone who have a minimum of 2 years’ experience in a data marketing role ideally within a direct-to-consumer organisation. You will possess strong analytical abilities and be practiced in effectively communicating complex insights appropriate to the audience. You will also demonstrate:

Technical Knowledge: Familiarity with ERP systems, PowerBI, and Shopify Plus is desirable.
Analytical Skills: Proven ability to interpret complex data, generate actionable insights, and present findings clearly.
Reporting Proficiency: Experienced in transforming raw data into user-friendly, insight-driven reports for various audiences.
Team-Oriented Approach: Collaborative approach with excellent communication skills, able to work effectively with cross-functional teams.
Problem-Solving: Energetic and solution-oriented, with a “can-do” attitude that drives results.

The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We’re ‘rooting’ for you!

Kentford, United Kingdom

On site

24-02-2025