- Company Name
- Bob's Business | The Cybersecurity Culture Company
- Job Title
- Head of Sales & Marketing
- Job Description
-
Reports To
Chief Executive Officer (CEO)
Job Summary
Our company is seeking a dynamic and experienced individual to take a new role of Head of Sales and Marketing, leading both commercial activities and marketing efforts.
The successful applicant will have experience in overseeing both commercial and marketing functions at a senior level, with a proven track record of driving business growth, optimising marketing strategies, and leading teams within a commercial or marketing function. They will be an open-minded individual who thrives in a diverse team environment.
This position is responsible for developing and executing the company’s commercial strategy to drive revenue growth, market expansion, and profitability. This senior leadership role oversees sales, marketing, and customer success, ensuring alignment with the organisation’s strategic goals. The hire will be a key figure in fostering strong relationships, identifying market opportunities, and steering the business towards rapid growth.
This role is well-suited for an individual who is ready to lead a key area of a small, growing business, and looking for a role that can grow alongside the business, and is open to individuals seeking flexible working hours, whether on a full-time or part-time basis, or even returning to work.
Key Responsibilities
Strategic Leadership
Develop and implement the organisation’s commercial strategy in line with overall business objectives.
Align sales, marketing, and customer success functions to support consistent revenue growth and market development.
Collaborate with the senior management team to identify and capitalise on new market opportunities.
Revenue and Growth Management
Set revenue targets, monitor performance, and implement strategies to achieve or exceed goals.
Analyse market trends, competitor performance, and customer needs to refine the commercial approach.
Oversee pricing strategies, contract negotiations, and partnerships to maximise profitability.
Team Leadership
Lead and manage the sales, marketing, and customer success teams, ensuring alignment with organisational objectives.
Recruit, develop, and retain talent across all commercial roles.
Foster a culture of innovation, collaboration, and accountability within the commercial team.
Market Focus
Build and maintain strong relationships with key partners, prospects and customers to ensure long-term business success.
Represent the organisation at industry events, conferences, and client meetings.
Oversee customer satisfaction metrics and drive initiatives to enhance the customer experience.
Operational Excellence
Establish and monitor KPIs for sales, marketing, and customer success teams.
Ensure effective use of CRM systems and data analytics to inform decision-making.
Optimise processes and workflows to enhance efficiency and productivity.
Ensuring the adherence of the organisational values - Human, Creative, Passionate, Professional
Qualifications & Requirements
Experience
Previous experience in a senior leadership role.
Demonstrable ability to lead and implement strategies that drive growth and innovation.
Proven track record of managing and developing successful teams.
Extensive experience in developing and executing go-to-market strategies.
Skills and Competencies
Strong leadership and people management skills.
Exceptional analytical and strategic thinking abilities.
Ability to align business goals with creative and effective marketing solutions
Excellent communication and interpersonal skills.
Results-oriented, with a focus on accountability and performance.
In-depth understanding of market trends, customer behaviour, and competitive analysis.
Key Metrics for Success
Achievement of revenue and profitability targets.
Market share growth and entry into new markets.
High levels of customer satisfaction and retention.
Effective alignment and collaboration across sales, marketing, and customer success teams.
